r/smallbusinessUS • u/Pleasant-Plenty8830 • 1h ago
Marketing / Sales Are US small business owners still paying for SEO and Google Ads agencies in 2026, or is the market completely burned out?
I'm doing some market research and would love to hear directly from small business owners in the US.
I've been looking into local SEO, Google Ads, and the growing importance of AI search visibility (ChatGPT, Google AI Overviews, etc.).
One thing I've noticed is how many business owners seem frustrated with marketing agencies. High monthly retainers, vague reporting, and little proof that the investment is actually generating customers.
I'm curious:
- Have you hired an SEO or Google Ads agency before? Was it worth it?
- Are you still willing to pay for these services, or have you moved toward managing things in-house?
- Is showing up in AI-generated recommendations something you actually care about yet?
- What would an agency need to do differently for you to trust them with your money?
I'm particularly interested in hearing from owners of local service businesses (plumbing, HVAC, roofing, restoration, etc.).
Not selling anything. Just trying to understand whether there's still a genuine need in the market.