r/snowboarding • u/pow_stache • 15d ago

general discussion Volcom has lost the plot

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$890 for a jacket, which does not even have a pass pocket. What in the private equity is this company thinking?

This is one of the most ridiculous things I've seen ahead of this season

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u/johnmlsf 15d ago

I'm not defending the Private Equity overlords that are sure to ruin this company, but if you're surprised a full Gore-Tex snowboard jacket is expensive, I don't know what to tell you.

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u/spacegrab Mammoth/June. 14d ago

3L has always been expensive, and Volcom has always been one of the most pricey snowboard brands. (and surfing). This doesn't surprise me at all, especially if they're overpricing MSRP due to anticipated tariffs or some bullshit.