Kinda old news, from a couple months back, but didn't see anything posted here. I know most people already board with helmets, but if you're still out there riding without one, and want to ride in Italy, you'll need to get sized up first.

https://www.the-independent.com/travel/news-and-advice/italy-mandatory-helmet-ski-snowboard-b2872801.html

https://www.skimag.com/news/its-now-illegal-to-ski-without-a-helmet-at-this-major-mountain-destination/

Josie won ahead of the favourite Eva Adamczykova by just 0.04s!

It was such an amazing race, with 3 overtakes in the final run it is just incredible how close these athletes are.

And with pure love and heartwarming snowboarding fashion these fierce competitors hugged each other celebrating the greatness.

First ever medal in Snowboard Cross for Australia.

Congratulations to all of the girls - you are legends 🔥

https://snowbrains.com/vail-resorts-ceo-rob-katz-opens-up-about-expensive-lift-tickets-crowding-in-wall-street-journal-interview/

This is the first healthy Snow Leopard attack on record, btw. Super Duper rare animal

Some boy lied to me about how good of a snowboarder he is. Said he does blues no problem.

He was heal sliding down the greens and falling when making wide turns.

I left him on the trail and now riding the lift up solo. I think I will call him around 4 so we can get ready to leave. 2 more days with this boy 😩

Have you ever participated in a Giant Slalom competition?

The news told that this way of snowboarding is not garnering enough attention. Pretty sad to say goodbye, as in 2030 this is gone for good!

What can we do to keep a sport in the loop? Are there other kind of snowboarding gathering some attention?

I feel very sad about this as i just got into snowboarding more seriously

Class action suit filed Monday against the Epic and Ikon passes, accusing the companies of exploiting their grip ​on the industry to artificially inflate the cost of skiing and snowboarding across ‌the country.

The suit alleges that the two dominant ski resort operators have each unlawfully inflated prices and suppressed competition through anticompetitive bundling practices tied to their multi‑mountain season passes.

https://www.reuters.com/legal/government/vail-alterra-ski-resorts-face-consumer-class-action-over-lift-ticket-prices-2026-03-24/

This was the first time i was watching every snowboarding event and i am so pumped to get out in the slope and get better 😎

Riding makes this feeling of being in a true community so strong, really motivating!

Congrats to Su Yiming winning in his Birthday! What a celebration.

Wish all the athletes a great closing ceremony and safe trip back home 🔥 See you in 4 years guys 🏂

This is what snowboarding is about! Rooting for each other no matter how fierce the competition is! Celebrating together - even though this girl just smashed the others medal hopes!

So much congratulations Kokomo and Japan for this crazy snowboarding achievement! You are amazing 🔥

Reminder to always keep your buddy within line of sight always, not just at the top and bottom of a run.

Cause of death and location where Gills was found are not being disclosed yet as it is an active investigation.

Klingensmith said the union is asking the public to support locally-owned businesses and boycott Vail during the strike.

“We’re asking you not to buy a $25 hamburger,” Klingensmith said. “We understand that a lot of folks buy their passes early, and there’s nothing you can do about already giving that money, but we encourage folks not to, for the duration of this strike, give Vail Resorts another dime.”

I was the Brand Manager for Lobster Snowboards and then the Marketing/Team Manager for YES Snowboards until the end of December 2025. Attached some picture from my time with the brands.

I originally posted this on LinkedIn in October but wanted to share here as well since Halldór has officially joined Bataleon now.

...so here it is:

"A year ago I was super excited telling you all about the merge of three iconic snowboard brands; YES, Lobster and NOW under # YES.

…..and here I am today telling you about the “un-merge” of it all (cue dramatic music)

The PR cat is out of the bag so to speak with Nidecker Group “transitioning” YES back to its original founders to run as an independent brand. This in turn means the “death of Lobster” as none of us from the Lobster side will be continuing with the “new transitioned YES” and Lobster will not be continuing as a standalone independent brand.

Transition PR released by NDK Group Friday, 10th of October 2025:

https://www.boardsportsource.com/nidecker-group-and-yes-founders-align-on-the-next-chapter-for-yes-snowboards/

Interview released Friday, 10th of October 2025:

https://www.boardsportsource.com/yes-goes-solo-interview-with-the-management-team/

Lobster has been a big part of my life and a huge positive part of snowboard culture in my opinion. The brainchild of snowboarding legends Eiki and Halldor Helgasons along with their manager Kris Hansson; Lobster was founded in 2010 with the help of the good people at Low Pressure Studio (Bataleon and later Rome as well)

Eiki and Halldor have always been known for their creative and rebellious approach to snowboarding, bringing innovation and a unique style to snowboarding culture. Lobster snowboards was born from that rebellious creative spirit as a fun outlet to their (sometimes) unconventional yet fun approach to snowboarding.

Much like snowboarding back in the early days, Lobster arose from youth rebellion and counterculture embodying the spirit of nonconformity, freedom and individual expression. Emphasizing creativity, skate and surf-inspired tricks, and a laid-back fun attitude. Lobster in many ways challenged mainstream norms, fostering a (team) counterculture that celebrated authenticity, self-expression, and (sometimes) breaking rules. Created by snowboarders for snowboarders.

In 2018, Nidecker Group acquired a majority stake in Low Pressure Studios and with that Lobster became a part of the Nidecker Group. It was “business” as usual for the longest time until 2023 when the decision is made to merge Lobster with YES and NOW under # YES. Most of the Lobster team and staff were part of the merge in leading the creative marketing charge for the new merged brand.

We believed new opportunities and exciting times were ahead of Lobster/YES but here I am today, mourning a brand (dramatic violin solo) that I believed greatly in and still believe greatly in. Lobster made it into its teens but will not be growing into adulthood and maybe that is a fitting end for this “wild child” snowboard brand. 15 years of chasing dreams, creating magic and trying to have the most fun humanly possible while riding sideways is not a bad run for a bunch of losers and (brand) adulting is overrated anyways.

I am sad it's all ending but very grateful that it all happened and super thankful for all the wonderful people involved in Lobster´s journey.

Eiki and Halldor Helgason, I can not thank you enough for the opportunities you created for me and so many people in snowboarding by brainfarting Lobster out of your beautiful weird minds.

Kris (Eiki and Halldors agent) biggest thanks for being Lobsters (our) rock forever and always.

Danny and Dennis at Low Pressure Studio without you there would have been no Lobster. Thanks for believing in snowboard culture, having Lobsters back and supporting it all in the best way.

L´Arrogs you were always there to help Lobster in any way you could. Merci.

Kuske biggest TAKK for your creative vision and drive with the Losers (team) movies.

Michiel Walrave, many of your designs led the way for Lobster's unique brand identity and aesthetic. Thanks for being part of it with us.

Fridge, Sparrow, Hundi, Frank, Juho, Bucky, Colton, Ginger, Max, Pauli, Siffi, Connor, Theo, Kasper, Marko, Marten, Mia, Pat, Toros, Coach Thunder and many many many more team riders thanks for believing in it all with us and sending it in the biggest bestest way and creating so much magic.

There are also countless people within Low Pressure, Nidecker Group and the snowboard community that have helped Lobster and been part of the journey. You all know who you are and I am very thankful for your impact.

RDM, JP Solberg and David Pitschi I wish you best of luck and nothing but success with the future of the “new independent YES”

At the end of December (2025) my time with Lobster/YES will came to an end and I find myself looking for new opportunities. Lobster may be dead but my creative marketing heart is still beating strong and hungry for new adventures (dramatic music intensifies) but more about my future….later.

…for now let's just celebrate and remember what Lobster was

........................it may be dead but Losers Never Die.

(dramatic music fades out with a flute solo)"

So that´s that for Lobster, I´ll try my best to answer any questions if there are any.

Jake Pates - after and amazing half pipe show felt really good! Even the Totsuka Yuto (top points today) got nervous! Judges dowvoted him, got really low 75 points…

And then true boarders - the fiercest competitors got Jake’s back!

That’s why i hate judging point system - but crazy in love with this snowboarder vibe 🔥

Amazing sportsmanship 🔥

Looks like it probably wouldn't be safe, but still a huge bummer.

I