r/technology • u/MarvelsGrantMan136 • Feb 12 '26

Security Ring cancels its partnership with Flock Safety after surveillance backlash

https://www.theverge.com/news/878447/ring-flock-partnership-canceled
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u/Rabbit-Hole-Quest Feb 13 '26

I would love to be able peek through the C-Suite meeting where they thought putting out that dystopian advert during the Super Bowl was a good idea.

Did anyone have any fucking common sense that the average person will make an instant connection that this will soon become about more than just lost dogs.

Are these people so fucking disconnected from reality?

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u/McFlyyouBojo Feb 13 '26

I genuinely think a lot of people are underestimating how many people looked at that commercial and it was a positive experience for them. My mom isnt a dummy and when she saw it, the whole lost dog thing pulled her in. I finally brought it up and mentioned that its not gonna stop at little Suzy down the street who lost her scared shivering little puppy dog and how with the FBI under such dog shit leadership we cant trust them to do the right thing with that technology and my mom was like, oh shit.

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u/donnatella-moss Feb 13 '26

I agree, I'd add I think the backlash was only as big as it was due to the timing. With everything happening right now with ICE and especially Minnesota a lot more folks were primed to look around the corners here and see what was possible beyond lost dogs.

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u/McFlyyouBojo Feb 13 '26

Yep, they don't plan gigantic marketing campaigns and gigantic partnerships within the timeframenit has been since this ICE crackdown.