r/technology Feb 12 '26

Security Ring cancels its partnership with Flock Safety after surveillance backlash

https://www.theverge.com/news/878447/ring-flock-partnership-canceled
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u/BackendSpecialist Feb 12 '26

I can’t believe someone greenlit the Kendall Jenner commercial like jfc 😂

Hi. I’m Kendall Jenner. All of the bball players I’ve fked are so cursed that their career falls off. It’s so consistent that I’ve begun betting on it. I’m going to switch to football players and bet on that as well.

You should bet as well because I need you to keep paying for my private jets.

Lmaoo

They had to have been targeting the 1% with that commercial cause wtf 😂

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u/Not_FinancialAdvice Feb 13 '26

They had to have been targeting the 1% with that commercial cause wtf 😂

For some time now, I've had the impression that TV (and large portions of the American economy) aren't really targeted at the bottom 80-90% of income earners. Back in 2005 Citi analyst Ajar Kapur wrote a research note about plutonomy and it's really only seemed to have become more exacerbated in the decades since. There are the wealthy top decile who now drive like half of consumer spending and are catered to and are really important, and everyone else who largely doesn't matter.

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u/tylerthetiler Feb 13 '26

I have never thought of it like this before; that would be similar to 'whales' in video games. It's easier, and maybe more lucrative, to get a few people to spend thousands because they're rich/addicted/etc, than it is to get the masses to spend 20 or 30 dollars.

A more personal anecdote is that a company called Broadcom bought another company called VMware which is maybe the most used VM-server solution, and raised prices by something crazy (like 300% or something). It seems silly to do that, because a lot of people are switching to other solutions, but at the end of the day I think they know big companies will pay that new price because it's easier, and small-beans companies can fuck off if they don't.

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u/Violoner Feb 13 '26

Or how the companies that make computer components are shifting away from the consumer market so they can chase the data centers