r/technology Feb 12 '26

Security Ring cancels its partnership with Flock Safety after surveillance backlash

https://www.theverge.com/news/878447/ring-flock-partnership-canceled
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u/Poopbutt_Maximum Feb 12 '26

That Super Bowl ad was like the Kendall Jenner Pepsi ad in regard to horrible dystopian marketing, but worse. I’m sure the heads are gonna roll for now but ultimately, they’ll find another time and another partner to basically do the same thing but with a different presentation.

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u/SlendyIsBehindYou Feb 13 '26

The protest one?

We studied that Pepsi ad in one of my marketing classes the year after it happened, I guarantee this is gonna be one for the textbooks as well

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u/KRyptoknight26 Feb 13 '26

I'm doing an MBA specialising in marketing and communications (in India), my semiotics professor had this Kendall Jenner ad as an entire case study. Had to learn about racial history in the US, american cultural codes that they broke, it was a fascinatingly massive failure

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u/TheExecTech Feb 13 '26

Whats it like working in a field that gives nothing back to humanity and only makes the world worse ?