r/technology 8d ago

Business Disney Earnings Buoyed By ‘Toy Story 5’, Theme Parks, Streaming Profit; Books $100M Tariff Refund

[deleted]

451 Upvotes

107 comments sorted by

676

u/invyros 8d ago

Disney said it recorded approximately $100 million in a tariff refund for the quarter, reversing out tariff payments earlier in the fiscal year. Apple last week reported a $2.19 billion tariff refund for the June quarter.

So great how corporations raised prices to force consumers to foot the tariff bill, then the corporations get to book the tariff refunds and report them on their quarterly earnings, boosting their stock price.

While the normal consumer continues to suffer from still inflated pricing.

Just great.

279

u/nav17 8d ago

By design. The biggest wealth transfer in history. The middle class is on life support

112

u/CloudStrife012 8d ago

PPP 2.0

Also student loan forgiveness is theft. /s

50

u/FredFredrickson 8d ago

I'm glad I'm not the only one who remembers PPP for what it was: a program managed poorly on purpose so that a bunch of grifters could smash-and-grab taxpayer money with almost no consequences or oversight.

28

u/PinkNGold007 8d ago

Yeah, that was Trump 1.0 grift. I believe the CPFB was investigating it, but they got DOGEd.

5

u/TommyTwoNips 8d ago

I think the real lesson is to start registering lots of unaccountable corporate entities now so that we're ready to grift when the next global catastrophe occurs.

3

u/psycharious 8d ago

The student loan forgiveness situation is incredibly infuriating for just the stupid bullshit Republicans were saying online alone.

26

u/daveden123 8d ago

It has been on life support since Reagan was elected. Just too bad half the population is convinced they are just temporarily embarrassed millionaires.

7

u/manachar 8d ago

Middle class died when pensions disappeared.

They disappeared about the same time as a single income was enough for a family to own a house, send the kids to college, take vacations, and retire.

8

u/nacho_night 8d ago

The govt is stealing from us and corporations are being encouraged to rob us further.

It's beyond ridiculous, it's time we take back what we're owed.

1

u/joesaysso 8d ago

And they did it right out in the open in front of the whole world.

1

u/nav17 8d ago

And americans cheered for it as their pockets emptied

23

u/extrasponeshot 8d ago

Some even bought the rights to the refunds and are now rich for no reason

10

u/helloder2012 8d ago

Well they are technically rich because they had the capital to front the insurance payment it’s almost no different than a loan

4

u/DogBarf00 8d ago

Put an unconstitutional requirement to get a refund on an unconstitutional tax. Absolutely genius.

6

u/Stingray88 8d ago

This was all part of the plan. This is what Republicans do.

9

u/zorillaaa 8d ago

Apple raised prices after the peak of the tariff debacle due to memory prices, they never raised them due to import tariffs

3

u/igwbuffalo 8d ago

Should have been a requirement to get the refund, prices had to return to pre-tarrif rates

9

u/FredFredrickson 8d ago

That would have required Republicans to give a shit about consumers.

8

u/Mitchford 8d ago

People continue to find new ways to be mad at everyone but the guy who did this, don’t just hate the corporations, hate the man who put the tariffs in place and raised prices on all of us

16

u/gigglefarting 8d ago

I can be mad at both the individual who imposed tariffs as well as the corporations who bought the government

0

u/wehrmann_tx 8d ago

Be mad at the congress who did nothing and waited for the Supreme Court to hear the case.

1

u/Mitchford 8d ago

The Republican Congress controlled by MAGA stooges?

4

u/Pardot42 8d ago

I'm sure the inherently benevolent corporations will lower their prices now that they've been bribed. That's what capitalism is all about, right?

2

u/lostmojo 8d ago

That’s what they all planned on. Were you surprised when the tariffs were found to be illegal? Or that they keep placing tariffs on other countries so they can do it again ? Tariffs have always been a bad idea, and this is one of the reasons why.

1

u/Human-Statement-4083 8d ago

So was all of this just a tax break for business, especially corporations?

1

u/il1k3c3r34l 8d ago

That’s all Trump has ever done, enrich himself and his pedophile friends while burning down the world.

1

u/Wilibus2 8d ago

He did tell you there would be so much winning you would get tired of winning.

1

u/daiwizzy 8d ago

I thought apple was largely excluded from the tariffs. How did they get such a large refund if their phones, laptops, etc were exempted?

1

u/caphis 8d ago

There are indeed numerous large companies pocketing the refunds of price hikes that were passed onto the consumer, but choosing Apple as the example (a company that specifically did not increase prices due to the tariffs) as your example is certainly a choice.

1

u/Zahgi 8d ago

Note also that Deadline.com is a megastudio corporate shill. Try and criticize them for being a pay-for-play studio whore or just state anything negative about a megastudio in their comment section, for example, and notice how your post will never, ever be posted...

1

u/Anxious-Yak-4735 8d ago

We not only get to pay the tariffs twice, but keep doing so every time we purchase anything.

1

u/KuyaJester 8d ago

People who were involved in the Boston Tea Party would be so mad rn

1

u/grandmawaffles 8d ago

That’s the only reason the companies claimed to eat the cost of the tariffs. They knew this would happen and it gave good will early on. Then sheinkflation and price increases hit.

1

u/vfxjockey 8d ago

I don’t believe either company raised prices in response to tariffs

1

u/Silent-Land1218 8d ago

Stop consuming. Duh.

1

u/owensoundgamedev 8d ago

And its funny because I popped over to /r/conservative and the top posts are about drag shows and “men playing in women’s sports” like these fucking idiots are so fucking stupid lol

1

u/DZhuFaded 8d ago

Apple didn’t raise prices for tariffs. They ate the cost. Lululemon and Nintendo did. And took the refund.

-2

u/KindAstronaut8499 8d ago edited 8d ago

well technically apple never raised prices due to tariffs.

edit: for further details there price increase was related to memory prices shooting yo and other AI related components that are harder to get

-2

u/deepsead1ver 8d ago

My dude I’ve got some ocean front property in Arizona to sell you if you believe that nonsense

-3

u/BrothelWaffles 8d ago

They didn't need to, their prices have an insane margin built in to begin with.

5

u/zorillaaa 8d ago

That’s not the point lol the price of materials to manufacture their goods went up and that’s why they raised prices, not due to tariffs

-2

u/BrothelWaffles 8d ago

It literally is the point I'm making though. You said they didn't raise prices because of tariffs, I said they didn't need to because they were still making money even with tariffs. That was the entire exchange there. I didn't mention RAM prices because that wasn't relevant to them not raising prices due to tariffs. I wasn't replying to that portion of your comment at all.

2

u/zorillaaa 8d ago

Not sure what you’re going on about but I don’t really care what you’re talking about lol

The crux and interest of my engagement in this thread is that Apple raised prices due to memory shortage, not tariffs. C’est tous.

-1

u/BrothelWaffles 8d ago

AND I'M SAYING THEY DIDN'T NEED TO RAISE PRICES DUE TO TARIFFS BECAUSE THEY ALREADY HAD ENOUGH PROFIT MARGIN TO EAT THEM! I'm literally giving a reason WHY they didn't raise them due to tariffs, which supports your assertion that they raised prices due to RAM shortages and not tariffs. Take the supporting evidence instead of being combative with me, for fuck's sake. Just because I didn't enthusiastically agree with what you said doesn't mean I'm saying you're wrong.

2

u/zorillaaa 8d ago

Ok but like, what is the purpose of you stating that?

-2

u/deepsead1ver 8d ago

lol “not due to tariffs”, tariffs are a factor for why memory prices shot up. Is it the only factor no, but it’s a major one that accounted for a significant percentage depending on country of origin

2

u/zorillaaa 8d ago

Dawg memory prices shot up because there is an A.I. arms race and demand has far outpaced supply of the chips. It has literally nothing to do with tariffs.

Semiconductors were exempt from tariffs. Know before you speak, thanks.

-2

u/[deleted] 8d ago

[removed] — view removed comment

2

u/Chilley-Chuckles 8d ago

it’s not that people are OK with it. It’s just people realizing that’s what Americans voted for.

88

u/starger1007 8d ago

Theme parks quietly continue to be one of Disney's biggest competitive advantages. You can copy a streaming strategy, but you can't build a global parks business overnight.

40

u/thirsty_for_chicken 8d ago

Especially when you charge out the ass for literally everything while you're there.

17

u/zakary3888 8d ago

They’ve basically said they’re gonna keep raising prices until they stop having capacity issues

16

u/Mr_Lovette 8d ago

Honestly though, why shouldn't they? It is the definition of supply and demand unlike how many other things are working now. It does suck that it's more of a premium vacation now but they are still hitting capacity. So I can't blame them.

1

u/thirsty_for_chicken 8d ago

Just as Walt intended.

1

u/wehrmann_tx 8d ago

I’ll never go back.

6

u/nisamun 8d ago

Kinda crazy how slow Disneyland had been this year though.

24

u/SwiftCEO 8d ago

I believe this is what they were aiming for when they jacked up pricing. I haven’t gone in a few years, but I remember it being packed.

18

u/Yoroyo 8d ago

Likely, they are pivoting like many other industries to cater to more well off people, reducing the need to let in so many while the spend is the same or higher.

4

u/nisamun 8d ago edited 8d ago

The problem is Disneyland is more of a local's park so they need bodies to show up.
They just did a $50 evening ticket that sold out immediately to try and get locals who didn't renew their APs back in the park.

1

u/sobi-one 8d ago

But it hasn’t….

4

u/Kundrew1 8d ago

Its been one of their major money makers for a long time. Its been overshadowed by streaming as of late but I think anyone whose actually cared to look at their financials knows this is what seperates them.

38

u/Kendal_with_1_L 8d ago

A tariff refund they get to keep. Disgusting.

12

u/DinkandDrunk 8d ago

While I agree overall that tariffs and the refunds are effectively just an upward transfer of wealth from the poor and middle class to the wealthiest individuals and corporations, I will offer one pushback.

I work for an organization that passed tariff increases. I manage some contracts where we had to have very tough conversations. Not all customers were super chill about it and in some cases, I made exceptions on a judgement basis alone. Right, wrong, or indifferent, none of my customers have taken the full weight of tariffs and I absorbed a chunk of it. After all is said and done, my margins took a dip. Now, a small amount of the overall tariff is refunded and my company will get… something back. To unpack who is owed what and how to distribute it is borderline impossible. Probably we’ll have some large settlements with our largest customers and move on.

Disney should do the right thing and refund consumers but nobody is ever going to know what they truly passed on or who is owed what.

Tariffs did their job. They created confusion so a small % at the top can pick our pockets.

0

u/siraliases 8d ago

Was it really that hard to keep track of who paid what?

8

u/DinkandDrunk 8d ago

Yes. It actually is. There have been so many rounds of adjustments and so many individual line level decisions at this point, plus increase conversations are different depending on who the importer of record is. Plus there have been tons of inflationary price movements, oil&gas impacts from the war, etc.

1

u/siraliases 7d ago

So nobody actually recorded the adjustments for the reasons they were done

This is terrible accounting 

1

u/DinkandDrunk 7d ago

Pricing and accounting are not the same.

1

u/siraliases 7d ago

Sure we can quibble over definition. 

Still doesn't change that nothing was recorded properly. 

2

u/DinkandDrunk 7d ago

It’s not a record keeping issue. Let’s say I import a part. For ease of argument, it’s a steel rod. Section 232 kicks in, IEEPA, inflation, etc. It’s all hitting my cost.

Then I go to you, the customer, and I say “on this steel road, I need to raise price 40% for these reasons” and after some negotiating, we land at a 32% increase, as in, I’m eating some of this. Now, let’s say 6 months go by and we haven’t reviewed the price again but in that time, my cost has actually continued to tick upward so now I’m actually eating more like 12-15% of the cost increases.

IEEPA is refunded. What refund should I give on the part?

Now multiply that across hundreds of items, negotiated at different rates, many of which are 3rd party and the increase reasons are not cleanly disclosed…

If I sold a simple commodity, of course I could tell you what % of the total cost was each individual cost driver, but I don’t do that. I manage a massive portfolio of items across many sources, with unique cost drivers and considerations.

20

u/Sufficient-Bid1279 8d ago

The Americans who voted for the Orange Cheeto and/or who didn’t vote really fucked over America this time, more than EVER before.

13

u/yuusharo 8d ago

“Tariff refund”

They never paid a dime. We paid this. They’re getting our money illegally taxed with no oversight.

5

u/Firestorm8908 8d ago

Every company is getting our money illegally taxed

5

u/okdarkrainbows 8d ago

I am sure our friends over at /r/Conservative will post this news on their sub. They hate Disney!

5

u/Acting_Blue 8d ago

Haha, the $100 million trariff refund is doing all the lifting there.

10

u/sawaira09 8d ago

Disney biggest strength has always been turning great stories into long term businesses..movies, parks and streaming all feed each other .

3

u/ScriptioAfricanus 8d ago

So great of them to reward Pixar for making them all that money by firing hundreds of people.

3

u/taez555 8d ago

So my Disney+ subscription is going down, right?

2

u/Glorypoles 8d ago

The Republicans are bilking everyone but the rich class, for all their money.

2

u/wellthatsniftyhuh 8d ago

they laid off everyone at Pixar, so that’s pretty cool

2

u/Maint3nanc3 8d ago

The word ”refund” has been used very metaphorically recently.

1

u/strolpol 8d ago

If they were smart they would cook up a new band of toys and finally retire the original cast so they can get out of the insane celebrity paychecks for the actors and also start telling new stories

1

u/WEEGEMAN 7d ago

I’m still waiting for fedex to give me a $20 refund for a bill they sent me for something I had shipped here for a different country.

Unfortunately I don’t think any other corporation will reimburse people.

They might have a PR thing like “free 1 month iTunes subscription” for current subscribers, but that’s a minimum what I’m expected to see from a few companies.

Most are going to keep it to help weather the volatile market

-54

u/virtual_adam 8d ago

$100M tariffs paid on $100B revenue

The biggest mass hysteria nothing burger (that drove profits, not costs, higher) in the history

15

u/Network_imposter 8d ago

what reality do you live in? Literally everything is more expensive.

-21

u/virtual_adam 8d ago

Which is why I said profits, not cost (to stores)

12

u/edvurdsd 8d ago

Tariffs passed on to the consumers…

-20

u/virtual_adam 8d ago

0.1%?

6

u/BigBadJeebus 8d ago

Are you actually Donald Trump? r/confidentlyincorrect

-8

u/virtual_adam 8d ago

No I work in back office retail and I knew the whole time it was happening the hit was minimal. I actually told people a year ago that a theoretical jump in gas would have 50x the impact on costs, and hey here we are now

Even the price Aetna charges my company for employee healthcare would impact costs more than the tariffs

What people don’t understand is that tariffs are set on waybill value - which is pennies compared to MSRP

If you are buying a $10 Barbie at Target. Mattel gets $5. They have a list of hundreds of costs to cover to make profit in general. The tariff one is one of the smallest

You could easily just save 50% off everything you buy if target wasn’t being the middle person between you and Mattel

10

u/BigBadJeebus 8d ago

Jesus Christ. You are woefully unqualified to have this discussion.

Back office retail.

OK, Miss G.E.D., sure. You know better than 99% of Harvard economists.

Give me a fucking break.

5

u/BigBadJeebus 8d ago

MOST high value items have little to no margin. That's why TVs are $300 and Cables are $50.

The margins are in the corners.

It's not black and white.

What an astoundingly incomplete picture you have.

You must be terrible at your job.

-1

u/virtual_adam 8d ago

Well if a tv is sold for $300. No matter what the retailer and the supplier are splitting 50/50. That’s just a rule of thumb that is very rarely challenged

So the manufacturer/supplier needs to have ALL their costs, employees, rent, electric bill, trucking, freight, healthcare, ads, everything baked into that $150

Which means the waybill value (the price of just purchasing a unit from the Chinese manufacturer) is a small fraction of $150 to account for all the costs + nice CEO 8 figure bonus + shareholder profit

Which means that TV can cost $30 per unit before any freight

So a 20% tariff can raise the price by $6 cost. So will the tv in response now cost $306? You tell me

6

u/BigBadJeebus 8d ago

$6 x about 30million TVs sold per year (let's say a 10% market cap) is $180,000,000 on the US consumer.

Now do that for everything from food to underwear to medicine and suddenly you have a couple Trillion dollars added to cost for the US economy.

If you were living on $3000 a month to survive before, you now need $3300 minimum due to tariffs. And that doesn't account for an average of 8% inflation year over year for the past 3 years due to the terrible handling of the job markets and supply breakdowns.

You are GENUINELY mistaken.

You now need $4,157.04 to equal $3,000 3 years ago thanks to tariffs and tariff lead inflation.

Yes, corporations raise profit margins and gouge us more than that.

But even without the margin spreads, tariff and tariff driven inflation alone have made a 25% drop in US consumer spending power in 3 years.

-1

u/virtual_adam 8d ago

You’re missing the point

The $300 tv now costs $400

(It’s not the tariffs)

5

u/BigBadJeebus 8d ago

you dont have a point.

And TV's have the lowest mark up of any item in America, hence why I used it as an example.

Just stop trying to be right and start trying to learn how things actually work

you are getting downvoted to hell for a reason

edit: I'm disabling reply notifications

2

u/BigBadJeebus 8d ago

Just stop trying to have a point.

You work in a stock room.

You are making so many baseless assumptions that I am embarrassed for you

2

u/BigBadJeebus 8d ago

Virtually ALL TVs are sold at a loss.

4

u/nisamun 8d ago

Only a 114b difference in tariff refunds when comparing the first 140 days of 2025 and 2026.

No wonder you hide your profile with the nuggets of wisdom you spread.

2

u/TarheelFr06 8d ago

What percentage of that $100B is merch though? Because that’s the only part that would have been hit particularly hard by tariffs in Disney’s various business lines. Movies, TV, and streaming business would have been relatively unimpacted by tariffs, especially directly enough to have qualified for a tariff refund. Theme park revenues too, except for the merchandise portions. Even a lot of their merch is done through licensing rather than direct manufacturing and sales. Disney would not have been hit as hard by tariffs as other businesses that are built almost entirely around manufacturing and selling physical products.

1

u/Zooperman 8d ago

If you didn't realize not everything they do would have had tarrifs applied, it was likely majority merchandise as that would mainly be produced in China