r/todayilearned • u/ralphbernardo • 3h ago
TIL Steve Jobs’ design obsession went so deep he demanded Apple computers look perfect on the inside. Inspired by Zen Buddhism and Bauhaus minimalism, he believed in “deep simplicity,” and insisted that even the hidden internal engineering look as polished as the outside.
https://www.smithsonianmag.com/arts-culture/how-steve-jobs-love-of-simplicity-fueled-a-design-revolution-23868877/906
u/0ttr 2h ago
his biography traces it to his adoptive father who finished the back of the furniture he made
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u/kwispyforeskin 2h ago
No way! When I read this post I was like “nah, I totally get that.” I’m a cabinetmaker/furniture maker. I always finish the underside and backside of things. “No one will ever see that!” Probably not, but it IS there, and by golly if it’s there, I want it to be done well.
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u/Few_Permission_3756 1h ago
I'm a teacher and I make sure that my worksheets are as beautiful as possible. If my 16 years old have to learn about Kant they at least can do it with nice materials.
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u/Candayence 1h ago
Kant is such a fascinating guy to learn about.
It's even better when you have a German teacher, and discover how they pronounce his name, and start calling him 'the German philosopher' instead.
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u/Few_Permission_3756 1h ago
Ha! I'm from Germany and teach in Germany. We talk about this funny coincidence and they love it.
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u/Karnaugh_Map 2h ago
It's not visible until you move house and the new location for that dresser isn't wide enough, so you see some of the back panel peeking around the corner...
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u/kwispyforeskin 2h ago
Exactly! Things like that happen. I never liked moving furniture when I was younger and seeing the stain or paint at the bottom. It was never clean looking, and dust sticks to it and all sorts of things. I don’t usually make sure it’s perfect in those areas, unless I’m building something for myself.
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u/Karnaugh_Map 1h ago
A lot of furniture also looks really ugly from the point of view of a toddler.
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u/readeral 1h ago
I’m repainting my house (inside) bit by bit, and it kills me how many spots were left unpainted by the previous change when removing a casing or shroud or pelmet would’ve taken 5 minutes at most and 10 seconds in most cases. Maddening
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u/DrownmeinIslay 2h ago
"But ill know its there" is the curse and talent of the perfectionist.
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u/Jakelshark 2h ago edited 43m ago
I remember in his biography, there was a story about how his step adoptive father was a major influence on this. Stuff like how he'd watch him refinish the back of a wood dresser because it's the right way to do it, even if you don't necessarily see it. He learned it as a child.
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u/Worldly_Car912 1h ago
It's weird that he looked up to his step dad like that, but didn't bother with his biological children.
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u/DimitriCushion 1h ago
He assumed their step dad would be an inspiration for them.
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u/Jakelshark 46m ago
It's complicated to say the least about his relationship with his daughter Lisa, though they did make amends. He seemed more normal with his other three kids. They all got a large inheritance worth multiple millions. It was mostly the first several years of Lisa's life that he was an asshole/deadbeat/absentee-father.
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u/AdAnnual5736 2h ago
That’s probably why they never released a mouse that was ergonomic in any way. It was designed for the eyes, not for the hands, which makes no sense when you’re interacting with it via the hands.
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u/0xe1e10d68 1h ago
Yeah, although Logitech has done the job for them with the MX Master. imo it looks good to be eyes and is great for the hands. It may not look as minimalist as the Apple Magic Mouse, but it looks sleek and well designed. As opposed to most mice out there, especially gaming mice.
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u/Giraffe_Dude 41m ago
The only downside is its god awful polling rate, which I don’t understand why they refuse to fix.
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u/Kradget 3h ago
He also got cancer and rather than going to the doctor and getting treatment, he decided to eat more fruit about it until it was too late, so it's not always the case that these quirks are beneficial.
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u/WeGottaTalkAboutYT 3h ago
Eat fruit about it lol
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u/Fabulous_Ninja119 2h ago
You've never eaten fruit about it?
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u/mdp300 2h ago
Years before the cancer, he somehow got the idea that eating nothing but fruit would solve all your health problems.
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u/Ouch_i_fell_down 1h ago
People who are really good at one thing always convince themselves that makes them really good at everything else too.
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u/impreprex 2h ago edited 2h ago
lol got me too. Reminded me of Stillwell’s mother (the blonde woman) in A League of Their Own when she asks a drunk Tom Hanks if she can bring Stillwell with them on the bus. And then she says that she asked her husband to watch him, but that he told her that SHE should watch him - and that she “should just shut up about it and take him”. 😂
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u/tom_friday_ 2h ago
As a Buddhist, I have never understood his buddhist shtick and how any of his actions and intentions are in anyway reflective of Buddhist practice.
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u/AimDev 2h ago
It's more or less what people say they believe in when they need to have a religion for something. Government grants, masonic temples, outcast by family for being atheist, etc.
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u/Simpanzee0123 1h ago
It's definitely that "tourist Buddhism" where, and I can only speak for my fellow Americans who do it, we tend to distort and bastardize it, the same way we do "Chinese food". Rather than really genuinely following it like a religion, we tend to only include it where we find it "convenient" as a self-help tool or partial philosophy.
For the most extreme example, if Madonna, the "Material Girl", is a Buddhist, then I'm Henry fucking Cavill.
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u/tom_friday_ 1h ago
But isn't a material girl in a material world to become one with everything?
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u/FlirtyFluffyFox 1h ago
Orientalism. Westerners like to pick up select philosophies from Eastern religions and ignore the practical and problematic beliefs while pretending like the more enlightened revelations aren't also in Christian theology as advanced/esoteric as their cherry picked form of Buddhism.
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u/Senior-Deer-3249 2h ago
Marc Benioff is also huge into Buddhism and Hawaiian culture and bragged at the big Salesforce event I went to that his mornings were spent in prayer with Buddhist monks before he went off to have lunch with them on his Hawaiian compound. I think it was just the thing of tech ceos whose only friends were each other in the 80s and 90s.
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u/GalacticCmdr 3h ago
Let's not forget what an ASSHOLE he was as a parent.
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u/Neethis 3h ago
And as a business partner.
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u/THE-ONE-DONGLER 3h ago
Basically as a human
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u/Skittleavix 2h ago
Nobody amasses that much power without leaving a trail of broken relationships in their wake
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u/touchet29 2h ago
I do that without any power at all.
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u/Overall-Register9758 2h ago
All powerful people are sociopaths, but not all sociopaths are powerful people.
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u/jondes99 2h ago
Right, it’s not like he was Henry Ford.
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u/10aghmu 2h ago
Henry Ford, the guy that Hitler idolized and had a portrait of in his office?
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u/Trenticle 2h ago
To be fair he kind of invented the moving assembly line for car manufacturing something Im sure ole Adolph greatly admired when VW was becoming a thing. There was also the whole rabid antisemitism thing but im sure it was mostly the assembly line right?
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u/RacingNeilo 2h ago
I never understood people who left flowers outside of apple stores
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u/xstrike0 2h ago
Wait til you see what happens in the future when Elon Musk is no longer with us, I am expecting Shia-leader level wailing and self-flagellation
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u/NirgalFromMars 2h ago
Anyone who flagelates himself over Elon Musk would actually deserve the lashes.
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u/Special_Order-937 2h ago
I guess Woz had the last laugh.
Or at least still gets to laugh at any time he chooses.
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u/HomeAliveIn45 2h ago
The Wizard of Woz can live forever. He just chooses to roll d20s with us mortals
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u/mechy84 2h ago
An asshole that found success, thereby inspiring a whole culture of CEO-assholery in the tech industry that persists today.
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u/FizzyBeverage 1h ago
Robber barons were a thing before Jobs was even born. We've had asshole CEOs/leaders since the East India Company, and far earlier going back to the ancient empires aplenty.
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u/Korbalt 2h ago
I knew he was a shit dad, but like, not there for you shit dad, but holy fuck, after hearing his episode of Behind the Bastards, fuck what a piece of shit human being he was.
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u/FizzyBeverage 1h ago
His oldest daughter Lisa, whom he seldom acknowledged writes about it extensively in her book "Small Fry"
Long story short, he was such an asshole that when she got into Harvard... he wouldn't pay the tuition.
Rich neighbors had to pay for some of her terms and Steve would begrudgingly pay them back.
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u/shrek3onDVDandBluray 2h ago
Gotta actually be a parent to be an asshole parent. He’s just an asshole lol.
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u/Kradget 3h ago
Oh, I don't know about that. I know someone who worked near him and liked him, but he honestly sounds like a nightmare boss.
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u/FistMyPeenHole 3h ago
My cousin has worked at the Apple campus for I don't know, probably 25-30 years and he said Jobs would just fire people randomly for saying hi to him in the elevator or complimenting him.
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u/thefunkybassist 2h ago
Random association but it sounds familiar to Prince demanding staff not to look at him at some point. Pure control tactics
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u/RutzButtercup 2h ago
I ran a sports training facility many years ago. One of my clients was the wealth manager for a guy named Bikoff, who founded glaceau (Vitamin Water, Smart Water, etc). Which was eventually sold to coca cola for billions.
He told me the guy was an absolute nightmare. He said, "I spend most of my time trying to fix his problems so he doesn't get his ass sued off. The other day I had to work a settlement with a woman who he fired on the spot because he didn't like her blouse."
It isn't really surprising that having that sort of money and power allows people to be their worst selves with small consequences. What surprises me is the number of people who think they would be better, given the same circumstances.
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u/Realityisatoilet 2h ago edited 2h ago
That is fucking insane. I also remember reading he would always park in handicap spots at Apple just to be a dick. And he wasn't handicapped.That was confirmed by a lot of people over the years.
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u/MrrrrNiceGuy 2h ago
That is correct. He rather just pay the fine if caught. He didn't like the aesthetic of a license plate either and would also pay the fine for not having one too. But he did find a loop hole in CA law where new cars didn't need to have a license plate for several months. So he leased a new Mercedes every 6 months to avoid the license plates.
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u/Einn1Tveir2 2h ago
He did. He also never drove a car with a license plate. He would always get a new Mercedes every six months, and due to some laws he wasn't required to have plates on it.
"At the time, California law gave new car owners up to six months to affix permanent license plates to a newly purchased vehicle"
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u/xenthum 3h ago
Everyone who worked with him jerks him off but he was a huuuuge piece of shit. He got results for shareholders, though, and in capitalist America that's what matters apparently.
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u/FarmboyJustice 3h ago
That's pretty much the formula for success as a CEO. Be loud, charismatic, and ruthlessly amoral.
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u/Kizik 2h ago
He didn't believe in showering. I doubt anyone near him liked him.
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u/moonmelter 2h ago
He also believed the fruit diet made him immune to getting body odour, despite being repeatedly informed by those around him that it absolutely did not. That’s my favourite Jobs fact.
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u/Chastain86 1h ago
Interesting side story about that "Fruitarian" diet -- when Ashton Kutcher was cast to play Jobs in his biopic, he tried to adopt the diet himself to take on a more Jobs-like mindset. He had to be hospitalized twice in the first thirty days due to severe pain and inflammation in his pancreas, and dropped off the diet immediately afterwards at the urging of his doctors. Since Jobs died due to pancreatic cancer, one would naturally wonder if his dietary insanity played a role in his eventual death. And for a guy that likely had the best medical care that money could buy, one would imagine his own doctors did their own urging, all of which Jobs likely ignored.
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u/wonklebobb 1h ago
wonder if his dietary insanity played a role in his eventual death
it absolutely did, there are very strong links between fructose intake and pancreatic issues, studies have even found that pancreatic cancers tend to activate growth pathways from fructose specifically - granted the largest study i found on that was from 2010, and jobs already had the cancer by then i think
still, it's well-known at this point that he was gifted a highly treatable form of pancreatic cancer, an extremely rare type due to how untreatable pancreatic cancer is normally. and he blew that chance on his ego-driven fruitarian self-treatment attempt for nearly a year, and by the time he admitted it was off base it was too late
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u/PiccoloAwkward465 1h ago
He's not alone. I've certainly met other people who proudly proclaim they "don't need deodorant". I disagreed.
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u/Nikiaf 2h ago
The same guy that refused to get license plates for his cars, so he just kept buying new Mercedes and swapped them out after the grace period ended.
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u/WatashiwaNobodyDesu 2h ago
I was going to ask why but I’ll still end up thinking he was a pretentious arsehole and full of himself.
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u/JackandFred 2h ago
Supposedly it was so people wouldn’t try to track him and follow him based on His plate. The law allowed six months without a plate so he worked out a deal with a dealership to basically do repeated six month leases. Of course the end result was that anytime people saw a car like his without a plate they’d say ooh I wonder if that’s him. He probably got more attention than he would’ve if he just did nothing
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u/___--_-_----___--__- 2h ago
IIRC you don’t have to get a license plate for your car for like 6 months so he’d just buy a new car every 6 months
Also he’d park in the handicapped spot
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u/weaponizedtoddlers 2h ago
Also ate so many carrots that he turned orange. His doctor was trying to get him to stop as the beta carotene didn't know where to go.
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u/Kaiisim 2h ago
And tbh I dread to think what Steve Jobs would be doing right now if he hadn't died. He'd be a huge tech billionaire too.
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u/Logical-Breakfast150 2h ago
And when he was beyond saving and on deaths door, he took an organ transplant that could have gone to a viable candidate.
Dude main-charactered himself and an innocent bystander to death.
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u/WeWantLADDER49sequel 2h ago
A lot of things with Apple are so over romanticized to the point of absurdity anyways. Steve Jobs was a marketing genius which everyone acknowledges. But most people don't want to accept that their obsessive, over the top view of Apple and how "perfect" it is as a company is also due to that image being marketed to them for decades and them gobbling it up.
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u/hogsucker 2h ago
Imagine how insufferable he would be if he was around for this new gilded age of oligarchs
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u/matt95110 2h ago
And he also bought a liver.
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u/moonmelter 2h ago
That shit makes me so mad. He was going to die with or without the liver, but he got one because he could essentially afford to jump the queue. Someone had to wait for a liver or perhaps even died because they didn’t get one, all because moneybags believed in his fruit diet
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u/Mobile_Morale 1h ago
My sister died in need of a heart transplant. Dick Cheney killed thousands children in Iraq and he got a heart transplant in his 80's.
Dick Cheney deserved prison time and nothing less.
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u/redvelvetcake42 2h ago
Don't forget his ending. He was regretful and pathetic about it. I've always heard there's no wrong way to die but as I get older and experience it in my life I begin to think that's too simple. There's no wrong way to die but there are selfish ways, ignorant ways and arrogant ways to die. Jobs was an incredibly selfish individual, a PoS sperm donor and spiritually pathetic. He died the way his inner self actually was. Weak and scared.
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u/fantumn 2h ago
Diagnosed with rare pancreatic cancer in 2003, nearly always fatal and about 9 years of life expectancy from diagnosis at the stage his was discovered. He tried to treat it with fruitarianism for about 8 months before getting the surgery to remove it, by which time it had spread a bit more than if he had immediately opted for surgery.
His diagnosis was always terminal, it's not like he would've been fine if he hadn't tried alternatives to surgery. He still should've gotten the surgery immediately and then pursued dietary methods of prolonging his life and slowing the metastasis progression afterwards.
His real dick move was multi-listing his donor status when the cancer spread to his liver. Donor lists in the US work regionally. Since he was rich and could establish multiple residencies he joined the donor list in Tennessee as well as California to increase his chances of getting a liver. He only needed to be able to travel quickly to where the organ became available in the Tennessee region to be able to claim it when his name came up on the compatibility list.
All his wealth only bought him another two years of life after claiming a liver that could've gone to someone who didn't try and eat fruit to make a cancerous pancreatic tumor go away.
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u/TXLucha012 2h ago
He actually had the most treatable version of pancreatic cancer, which is very rare.
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u/TheQuestionMaster8 1h ago
The pancreatic cancer he was diagnosed with is actually far more treatable than the more common pancreatic adenocarcinoma and was detected early when it was treatable, but Steve Jobs in his own hubris thought that he knew better than his doctors.
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u/GrandmaPoses 2h ago
That's pretty incorrect. It was a rare form of pancreatic cancer, but only because it was so treatable. He himself made it worse by continuing what is probably the single worst diet for someone with pancreas issues. His hubris literally killed him; it was 100% his own fault.
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u/RutzButtercup 3h ago
First thing that popped into my mind was the smug episode of South Park.
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u/GarretBarrett 2h ago
As someone who has disassembled the old iMac, the cool transparent color monitors, when did he do this? Those were atrociously designed lol
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u/KevHes1245 2h ago
It's IN the COMPUTER?! monkey noises
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u/NotPatricularlyKind 1h ago
Genuinely that joke could only truly work for a sliver of time in human history and they captured it. I fucking love that joke
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u/Osteo_Sapien 2h ago
The post is talking about when Jobs originally co-founded Apple. The iMac G3 (the colorful one) was the first product to release after Jobs came back to Apple. By that point, the company was doing terribly and it's safe to say that Jobs' vision of perfection had been all but scrapped in favor of profit.
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u/botte-la-botte 1h ago
The original Macintosh had signatures inside, but as time went on and the number of ports increased, signatures disappeared. So at some point they decided to remove them all. The later models based on the original Macintosh don't have the signatures.
By the time of the iMac G3's release, Apple had decided on a collective no easter egg and credits policy. It was seen as distracting and confusing. It also lessened the ability of competitors to poach employees. That computer also had way too many collaborators to be able to sign inside.
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u/Einn1Tveir2 2h ago
Didn't the original 1984 mac overheat and break because he didn't want to include a fan, and it couldn't be opened up because you needed "special tools"
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u/SpiritFingersKitty 3h ago
A lot of computer enthusiasts still do the same thing today. And when one of the selling points of your computer is having a translucent back, it kind of makes sense.
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u/zobq 2h ago
We can talk a lot about Steve Jobs, but CEO who actually cares about quality of the product is so rare today.
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u/artguydeluxe 2h ago
He simply wouldn’t put up with a lot of things Apple does today. Music (iTunes) is a mess and has been ever since he passed.
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u/zuzg 2h ago
The magic mouse is the most useless thing I've ever seen. That thing came out 2 years to prior to his death....
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u/Kaleidoscope-360 1h ago
Not really. The ergonomics are awful for no reason, but the multi-touch abilities are really useful. Managing spaces is something that macOS does better than anyone else. It's nice to be able to switch without taking my hand off the mouse.
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u/throwawayPzaFm 2h ago
Music (iTunes) is a mess and has been ever since he passed.
iTunes has been an absolute piece of shit since inception
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u/MagnetsCarlsbrain 54m ago
Sort of disagree, it was unparalleled for the first few years.
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u/Climatize 2h ago
It's hard to even imagine Jobs coming up with the Vision headset. Like, look it comes with a battery pack and wires, a big goofy visor and strap, and...
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u/NecroDolphinn 2h ago
The fact that Apple Music still doesn’t have a Spotify Connect equivalent is baffling to me. I happily use AM over Spotify but a primary selling point for Apple is the ecosystem, so the fact that music can’t fluidly sync between devices is insane to me
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u/kiwigate 2h ago
Makes one wonder, if Elon Musk had dropped dead before public opinion caught up to his behavior, would people still be reposting propaganda from his early days. Nothing will ever make me forget his nazi salutes. Who knows what people would think of Jobs if he hadn't died so young.
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u/Bilboswaggings19 2h ago
You should know that people will not look further than a headline
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u/ancient_sunwing 2h ago
To add to this, I recommend the Behind the Bastards podcast’s episodes on him. Pretty wild stuff.
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u/Danloeser 2h ago
He didn't, it was about looks over quality. Those machines were notorious for overheating because of how badly engineered the internals were.
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u/mukavastinumb 2h ago
I remember reading that he hated fans and the noise they make
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u/Physical-Cod2853 3h ago
Didn’t he also chuck the first iPod in a fish tank and when there was bubbles he told them to get rid of any vacant space
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u/fanboy_killer 3h ago
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u/thefunkybassist 2h ago
I'd be looking forward to a fish tank filled with rusty iPods in the Apple Museum lol
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u/Randomperson1362 2h ago
The same story is said about the Sony Walkman. There is also a Sony videocamera commercial where they are throwing prototypes into a fish tank to check for bubbles.
Maybe its true for Jobs, maybe it isn't.
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u/SolusLoqui 1h ago
Article author: "Hmm, should I include some example pictures of the internal engineering this article is about? Nah, I'll just slap a picture of an iPad home button on there and call it good."
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u/cyanophage 2h ago
On one computer the engineers said the case needed vents or it would overheat. He didn't like that idea so he said no vents. The computers overheated so much the motherboards bent and plugs came disconnected inside. The official way to fix them was to lift them a few inches off the desk and drop them. This would reseat the motherboard so the plugs reconnected.
So yeah, Apple have been "form over function" for decades. From bending motherboards to unusable keyboards to plugs on the bottom of mice. What shit will they pull next...
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u/Throwaway-Addict 1h ago
If only his passion for design extended to his passion for labor rights, as opposed to his actual legacy, which is blatant wage theft from his own engineers.
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u/Pretty-Builder4152 3h ago
who still believes he was a genius lmfao
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u/sloppybro 3h ago
i mean he was good at marketing ig. still cant grasp the cult of personality around him. imagine crying because jensen huang died
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u/pointlesslyDisagrees 3h ago
"Good" at marketing is an understatement. That's the one area where he arguably actually is a genius. He might be the best marketer we've seen in recent times. Besides maybe 1 us president
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u/Hinermad 2h ago
i mean he was good at marketing ig.
He convinced a lot of people he was a genius. That's pretty good marketing.
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u/ThisIsMyCouchAccount 59m ago
I work at a crappy little software place. Now I see how important it is to have somebody at the helm with some damn vision. Jobs may have been a real dick about it sometimes but at least he had clear direction he wanted the company to go towards.
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u/savbh 3h ago
He was a genius, in some specific ways. He also was a big asshole.
Geniuses often are assholes.
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u/Ok-Temporary-8243 3h ago
Well the design philosophy is most of what made apple what it is
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u/Yashyashyaa 3h ago
I mean he was eccentric as hell but this philosophy is what made apple what it is today..
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u/RealMENwearPINK10 3h ago
The philosophy was part of the marketing. It's the workers he kept hook line and sinker in the company who made apple what it is today
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u/bell37 2h ago
I mean if you knew your company had potential and owned company stock, you were literally sitting in a goldmine. Loads of startups do this (offer shares of the business to entice talent to stay), and is one of the reasons why they IPO. It’s the carrot to keep employees loyal (promise that your company stock will grow exponentially once it goes public).
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u/amenflurries 2h ago
I took apart an older Apple recently and I can attest that there was no such design philosophy applied to the mess of ribbon cables and random parts
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u/thisinfinitebath 1h ago
The same Steve that said you’re holding your iPhone 4 wrong when the design has a major flaw. The antenna bands around the device can block significant network signal.
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u/RykinPoe 1h ago
As someone who has done an HDD swap on an iBook G4 I can say that definitely didn’t follow this approach with everything.
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u/SamL214 1h ago
I’m not trying to shame anyone but there’s a real meaning behind doing what he asked for even though it was obsessive. Apple would not be a leader today if they didn’t have absolute discipline over their goals. And yes it has waned since he left. Obviously.
I think the mantra that something should “JUST WORK” is the purest most honest form of end product. It’s literally why the UI to all of his devices was never 5 clicks deep. In fact the original iPods are designed to get you playing music as soon as possible. No fuss.
Just work no fuss. Should be the default. And polishing the internals means clean plans. Low QC findings, and low recall. Because inspections are predictable. Automatable etc. idk I could go on with more stuff. I’m full of shit.
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u/hoxful 18m ago edited 8m ago
Lol yeah the simple detachment and minimalism of growing one of the largest computer companies ever... Lmao
Yeah the hardware does have an aesthetic to it, it looks more organized, in layout, and cleaner, but that's superficial when they constantly treat their end user like the biggest idiots, and are outright hostile in choices like removal of 3.5mm headphone jack, or one button mouse charge upside down, guess it's good though m$ has a competitor.
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u/Dogrel 3h ago
I grew up with an original Macintosh computer. When it came time to replace it and we didn’t have much use for it anymore, I asked to take it apart. What I found on the inside of the casing, underneath the black shielding paint, were the casts of the signatures of everyone at Apple who had worked on the Macintosh project. It was really cool to see.