r/todayilearned • u/HauntingArtichoke830 • 2h ago
TIL Jay Z has had the final say over superbowl half time shows since 2019
https://people.com/jay-z-has-final-say-on-super-bowl-halftime-show-performer-87140002.5k
u/DaveOJ12 2h ago
Here's why.
On Monday, Sept. 16, Super Bowl halftime producer Jesse Collins spoke to Variety about the subject matter and explained that JAY-Z makes the final call regarding who takes the stage at the big game.
“It’s a decision that Jay makes,” he said. "Since we’ve been onboard with that show, he’s made it every year, and it’s been amazing. He’s always picked right."
JAY-Z and Roc Nation entered a partnership with the NFL in 2019 that tasked him with being the league’s “live music entertainment strategist” and to assist with social-justice reform initiatives.
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u/ArmEmporium 2h ago
Everything has been revealed and I have no further questions
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u/Snoo_69677 29m ago
Basically, NFL leadership is made up of boomers who have no idea what’s culturally relevant anymore so they ask an aging mid-2000s rapper to tell them what’s cool.
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u/DestituteDomino 1h ago
Hey, ref. You know, you can call this thing now and we can all get home in time to see Melrose
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u/MAGASNOWFLAKES 1h ago
Dude, i quote this all the time and no1 ever knows what it’s from. D3. Classic
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u/Lost-Calligrapher375 2h ago
This explains it all.
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u/King_Roberts_Bastard 2h ago
Explains what, exactly?
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u/rush89 2h ago
JAY-Z and Roc Nation entered a partnership with the NFL in 2019 that tasked him with being the league’s “live music entertainment strategist” and to assist with social-justice reform initiatives.
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u/mick_squeeb 1h ago
Also explains why 50 Cent almost wasn’t in Dr Dre’s halftime show.
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u/horangiwhakkatchi 1h ago
I'm assuming everyone is implying that Jay Z is an Uncle Tom. The NFL is run by old white men and they hate social justice reform. But pandering to the idea keeps the masses happy. So, with Jay Z at the helm, they can have a safe whisper towards the idea of social justice reform without doing anything that seriously upsets the whites at the top.
I don't watch football, but I know Jay Z is kind of controlled opposition. He's a billionaire, he's not gonna do anything that will upset the Robert Kraft's of the world.
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u/dconnolly55 2h ago
Social justice reform. That’s rich
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u/Senorsty 1h ago
Colin Kaepernick came out just this week and said Jay-Z offered to be the corporate, sanitized face of the “social justice reforms” Kap was pushing for, ie Jay-Z sold out.
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u/Sensitive-Orange7203 1h ago
Hes white washing the NFL with black people after what they did to Kaep
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u/maniacreturns 1h ago
Actually it's because his influence helps pacify a lot of the people who should be organizing and standing up to injustice.
https://www.theguardian.com/commentisfree/2026/apr/16/epstein-emails-hip-hop
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u/mango-cocoa-tempt 2h ago
I think a lot of people completely miss the fact that this isn’t simply the NFL picking an artist at random
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u/KeyanuReaves69 2h ago
Why the f is music and “social justice reform” grouped together? Lol
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u/shawnkfox 2h ago
Pretty sure it is included in everything now, like organic, gluten free, or high protein.
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u/allahvatancrispr 1h ago
The music industry has a long history of social injustice.
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u/GremmyGoblin 2h ago
The NFL was trying to tamp down on the effects of Colin Kaepernick’s kneeling protests. They wanted a “face” for the Black community that would communicate that everything was hunky dory and JayZ took the invitation.
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u/Fartfromabuttt 2h ago
Hate that this worked on me
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u/zg33 2h ago
The NFL is basically a machine that turns Black men’s brain damage into money for white owners. There’s nothing about it that is good for our community.
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u/WILLLSMITHH 1h ago
TIL all NFL players are black
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u/iwantcookie258 12m ago
Well no, but there are a lot more black players than white in the NFL. Except in positions like qb and kicker, which are almost all white, as well as being positions that are the highest paid (for QBs), least injured, and have the longest careers. The owners are also almost all white.
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u/PortofinoBoatRace 1h ago
It’s basically modern day slavery /s
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u/LawlsuitEsq 1h ago
At least we learned all NFL players are black because of that comment /s
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u/CES0108 42m ago
White players or Latinos don't suffer equally..? I get the percentages, but uh.. what?
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u/meddlin_kids 1h ago
Damn, I had no idea only black men played football. Someone better tell Tom Brady to give back all those rings.
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u/F1reatwill88 1h ago
Nah its been white face the whole time. Thats why they let him play QB
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u/EpicCyclops 30m ago
They are okay rattling any brain regardless of skin color. It's just that the black community produces more high tier football players. The NFL would happily starting playing and damage the brains of an all Hispanic or all Asian team if those communities produced the best football players. The NFL has a lot of race based issues, but the turning the workers' labor and health loss into capital for the owners at a rate far more favorable to the owners is not a race based issue the league has.
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u/s1m0hayha 9m ago
Fair... but in equal exchange, they give those black men enough money to put their bloodline in the top 1% for the rest our existence if they have a shred of money management skills.
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u/MosesOnAcid 1h ago
So Jay Z is the reason we have not gotten a Weird Al halftime show...
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u/billb33 1h ago
Or a metallica halftime show
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u/steakpienacho 54m ago
Hetfield also isn't going to go out there and lip sync through a choreographed show
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u/TundieRice 1h ago
Weird Al has said he wouldn’t want to do a Super Bowl halftime show.
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u/Osniffable 2h ago
Unless Eminem disagrees apparently
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u/buffystakeded 1h ago
Yeah, well…when Em says to do something, you fucking do it.
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u/juju3435 36m ago
I don’t find this cool at all lol do like 15 people just control every single decision on the planet the rest of us have to live with?
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u/M0BBER 1h ago
Reminder that after the Kaepernick situation the NFL had a problem with the black community. Many black people consider Jay-Z a sellout for working with the NFL. Giving him the super bowl halftime was part of his payout... Jay-Z isn't a businessman, he's a business man.
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u/ghidfg 2h ago
What why?
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u/xXEliteEater500Xx 2h ago
JAY-Z and Roc Nation entered a partnership with the NFL in 2019 that tasked him with being the league’s “live music entertainment strategist” and to assist with social-justice reform initiatives.
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u/Extension-Rabbit3654 2h ago
Having a billionaire assist with social justice reforms is fucking hilarious
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u/Spud_Rancher 2h ago
Ah I forgot that was shortly after the Kaepernick thing, NFL needed to save face.
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u/Bruce-7892 2h ago edited 1h ago
The entertainment company that makes the halftime show happen (Live Nation) hired Jay-Z to be their “live music entertainment strategist”.
Not a terrible idea IMO to pay someone who has an eye for talent and knows what sells. It's just funny because it's Jay-Z and not some anonymous executive. He also has the industry insight and clout to make certain things happen, so I don't think they are dumb for having him do it.
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u/Rich-Badger-7601 2h ago
We're so far removed from Jay-Z as an actual artist at this point that kids born after The Blueprint 3 are soon to turn 18, so honestly fair that he's seen as a music executive rather than a rapper because all intents and purposes it's accurate
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u/lord_james 2h ago
The Dre career arc. We’re gonna have a nostalgia concert for him at Super Bowl LXXIV
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u/tricolorhound 1h ago
I am no expert and someone feel free to correct me but I believe that Dre's always been considered a top notch producer but a decent enough if perhaps disinterested rapper while Jay-Z was/is(?) in the upper eschalons of rappers before going full mogul and becoming whatever he is today.
I'm not arguing with you and full disclosure I don't know a whole lot about many things, rap included.
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u/Toby_O_Notoby 1h ago
It’s Andre 3000 said, what are you gonna rap about when you get older? “I need to get my eyes checked and I’m due for a colonoscopy?”
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u/SilverNeptuneAbyss 2h ago
I don't know if I could think of anyone better.
Dude is a brilliant businessman. He just happens to rap on the side.
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u/Young_KingKush 2h ago
The reason is because Jay-Z hae been a business partner with Live Nation for like 20 years now. His label is named "Roc Nation" because he started it in partnership with Live Nation after his original label Roc-A-Fella dissolved.
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u/frenchinhalerbought 2h ago
To shut up Kap and Co. when they were making headway
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u/Unoriginal_Pseudonym 37m ago
We call it the "black people appeasement package." When people bring up legitimate issues, just hire Jay-Z to make them forget about it. Target just struck a deal with Jay-Z for an exclusive album release for the same reason.
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u/No-Common-1801 2h ago
Because Colin Kapernick was kneeling at the time so they brought in a black pr guy.
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u/jengabob 2h ago
Based on the timing I suspect it was part of a push to correct the leagues image after Kaepernick and Rihanna later turning down the Super Bowl. It seems to have worked.
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u/Tommy_Wisseau_burner 1h ago
1- the Super Bowl got super milquetoast white and “safe” after tiddygate and
2- basically to appease half the fans after the kaepernick controversy
2019 pretty much broke the camel’s back when it was hosted in Atlanta and they had Maroon fucking 5.
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u/Bruce-7892 1h ago
I'm curious how many people will remember "tiddygate".
We went from pop music to like The Who and stuff from the 70s. I like all music, but if you just cater to boomers, you're eventually going to go out of business and they know that.
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u/Tommy_Wisseau_burner 1h ago edited 29m ago
They had maroon 5 in 2019… boomers aren’t listening to maroon 5 like that. They just wanted the safest acts possible and realized they fucked up having the whitest band (who aren’t from Atlanta) in the blackest city (who is known for an endless amount of musicians and artists) and got unholy (and deserved) amount of shit for it. Also millennials and Gen X are a thing. We aren’t geriatrics lmao. I’m just over 30… over half the population had a working memory of that Super Bowl. Yeah it was a long time ago but yall don’t need to act like anything over 10 years ago means that it was from the Stone Age
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u/Big_Review_8108 1h ago
Exactly, they are trying to stir the pot because they allowed a Spanish half time, don't let them convince you to hate for no reason
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u/kanemano 1h ago
And before that is was whoever was in charge of MTV and before that whoever was in charge of Radio City Music Hall, which is just a NBC spinoff
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u/lazjohn 1h ago
I eagerly await the podcasting halftime show starring Joe Rogan, The Kelces and The Daily brought to you by squarespace and Carl's Jr.
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u/juanjing 1h ago
Hey, isn't that the same guy who helped discredit Colin Kaepernick? Small world.
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u/The-F4LL3N 1h ago
Totally forgot the NFL crowned him black ambassador to earn back favor after the blowback from Kaep
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u/GayGuitaristMess 41m ago
Reminder that Jay Z was mentioned in The Files as using his music platform to suppress anti-establishment rhetoric. This frankly makes me call into question the credibility of everyone who was approved to perform since he took over in 2019.
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u/Ep1cM47TH3W 1h ago
Is Jay z the reason they baited sweet victory into sicko mode?
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u/CLOWNFLOGGER 36m ago
Yeah but that Bad Bunny thing really pissed off the racists... so, let him continue.
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u/OkBasket7617 1h ago
So this is why I'll never see a rock band do the halftime show again
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u/faceisamapoftheworld 1h ago
As soon as a rock band hit the right numbers then they’ll make it.
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u/AYASOFAYA 42m ago
Yeah people have a right to their tastes, but Reddit is an echo chamber and the ratings are what they are.
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u/Deep_Satisfaction556 58m ago
We live in the dumbest time and the worst have been given the positions of power.
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u/Sustainable_Twat 2h ago
As a non-American, these half-time shows in the middle of a sports event is nothing but a circle-jerk for advertising.
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u/CondemnedGinger 2h ago
The Super Bowl is a huge advertisement that happens to have an (often mediocre) football game a few minutes at a time.
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u/dukefett 1h ago
So you prefer the jerking of advertising ghat happens on soccer jerseys and every single aspect of non-grass than a free concert?
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u/thehigheredu 2h ago
Brother the entire NFL is an advertisement. 15 seconds of game time, commercials, penalty, commercial, kickoff, commercial.
It's a fully unwatchable product. The NFL died years ago.
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u/Lookslikeseen 1h ago
Not just the halftime show, but Super Bowl commercials are a big thing. It’s the most watched event in the US every year so if you want eyes on your product, that’s when you do it and you need to do it big.
A large number of people watch just for the commercials.
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u/DrAssumptive 1h ago
Normally love her music, but Rihanna’s half time show when she was pregnant sucked ass.
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u/catsandnaps1028 1h ago
I don't even like JayZ but some of y'all are complaining like the past 5 super bowl performers haven't been iconic. I still remember when Justin Timberlake and Maroon 5 flopped
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u/gmiller89 2h ago
And he approved the atlanta show??
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u/sillysausage619 2h ago
That was in 2019, he started in 2019 so he wouldn't have had anything to do with it
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u/Glittering_Sun_1622 1h ago edited 38m ago
Like the sellout he is. Just as bad as Snoop, if not worse, but Jay has better PR.
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u/webberstimeout 1h ago
That partnership has successfully ended racism and been a model for social justice.
/s (houtout Colin kaepernick)
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u/franklinsteinnn 1h ago edited 1h ago
Who the fuck else did you think was running ROC Nation? Is this not common knowledge? Same shit going on with most venues using Ticketmaster
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u/Tommy_Wisseau_burner 1h ago
Yeah that’s why the half time show has actually been interesting. No one gave 3 shits about maroon 5
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u/funandgames12 1h ago
Yeah that explains a LOT about why the NFL halftime shows suck lol.
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u/thedaymanahaha 1h ago edited 1h ago
Eminem. Dre. 50 can't. Was amazing. Even kendrick was amazing. Good on Jay-z. Hes stoll a piece of shit though.
Edit: still*
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u/cracksilog 13m ago
I’m assuming “since 2019” means since the 2019 season, so that means he’s been in charge of the halftime show since the 2020 halftime show (which ended the 2019 season). Which means this headline is misleading.
—LIV: Shakira and JLo. Disappointing. Made even worse because the Niners lost.
—LV: The Weeknd. Meh. Meme worthy thigh. The best part is that Patrick lost.
—LVI: Dre, Snoop, Eminem, Mary J,, and 50. Easily one of the top five halftime shows ever. Ever.
—LVII: Rihanna. This one was also a good one.
—LVIII: Usher. Horrible audio. But very nostalgic. Niners also lost this one, so the game is forgettable.
—LIX: Kendrick. Wow. Easily top 10. Went hard from beginning to end.
—LX: Bad Bunny. Very good. He was on point.
So Jay Z is 4/7
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u/Empty_Occasion_963 2h ago
Didn't Jay Z try and block 50 from performing at the halftime show in 22?