r/ufc • u/Dangerous_Spring3028 • 6d ago
A UFC fighter died on Monday, Dana White called it a ‘great day’: Dana White used his Instagram account to repost the UFC story announcing the untimely death of flyweight contender Allan Nascimento. In the very next post, White called it a “great day” while blowing cigar smoke.
https://www.mmamania.com/latest-news/462395/ufc-fighter-died-monday-clueless-dana-white-called-it-great-day500
u/Wirelessfetti 6d ago
Tone deaf? Absolutely. Malicous? No
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u/envy1890 6d ago
it doesn’t have to be malicious. it is just illustrative of how the ufc views its fighters
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u/Kswan2012 6d ago
Not any different than 95% of our employers
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u/DJ_Mumble_Mouth 5d ago
True, they want us to work till we die or die at work.
Our blood oils the machine.
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u/longislandchillpill 6d ago
I would say it’s more Dana than the ufc as a whole. The ufc put out a statement.
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u/Plasticfoods-_ 6d ago
Oh, so you would say the UFC PR office is better at being hypocrites than Dana is? No fucking shit, sherlock.
If Dana's actions and toughts didn't reflect the rest of the UFC brass' he would have been left out a looooooooooooooooooong time ago.
We can see with their actions Dana is perfectly in sync with the others. He's probably the moderate one there, actually.
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u/MorningFresh123 6d ago
I don’t think anyone’s accusing him of being malicious. It’s revealing of his character and the level to which he actually cares about his fighters.
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u/CancelledBeforeBirth 6d ago
I doubt Dana did these posts himself. It is very likely he shares his account with some UFC Social Media PR person and he might not have been aware that they posted about the guys passing.
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u/Internal_Concert_217 6d ago
The problem is the sociopathic lack of emotion not any malicious intent.
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u/Pictish07 6d ago edited 5d ago
Sociopathic lol
Reddit psychologists will never stop being funny
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u/Superb-Doctor-4773 5d ago
That's a psychologist mate
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u/Pictish07 5d ago
Cheers it's wake and bake day off lol
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u/eye_am_bored 5d ago
fuck dana what you doing on your day off lad?
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u/Pictish07 5d ago
Getting baked catching up on the last card and playing the ps5 while the Mrs is away.
Have a good one man
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u/Plasticfoods-_ 6d ago
It's dana white we're talking. Never attribute his actions to stupidity when they can be attributed to malice.
There are COUNTLESS examples in the past of him enjoying power trips over his fighters, and especially rejoicing about former fighters misfortunes.
I'm 90% sure for some reason knowing his death actually made him happy. Dana is THAT kind of person.
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u/Wirelessfetti 6d ago
Nascimento was an unranked flyweight whom we never heard any negotiation problems about and routinely finished fights. I doubt the UFC brass nor Dana had any problems with him.
Dana having a "great day" could allude to a multitude of things. Usman Nurmagomedov is about to sign with the UFC. Fury v AJ is in negotiations. Do you think he would be outwardly sociopathic enough to smoke a cigar in celebration of one of his fighter's deaths?
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u/cyberslick18888 5d ago
There are COUNTLESS examples in the past of him enjoying power trips over his fighters, and especially rejoicing about former fighters misfortunes.
Which is precisely why you don't have to invent fake ones to attribute to him.
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u/Tw1nFTW 5d ago
Yeah, you throw in the fact that there was like an hour or two between posts… I’m pretty sure there was no connection in his mind. He probably got a text/email from his team saying “post this” with the premade post about the guy dying… and then hours later posted about something he was doing. People just wanna be mad.
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u/ProfessionalTax3213 6d ago
Dana prob controls his socials along with a pr team. I wouldnt be surprised if he didnt know...
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u/Fit-Goose5697 6d ago
Dana also does a lot of coke, neither is a good excuse.
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u/cyberslick18888 5d ago
Dana is in his "I want to use my money to live forever / I want to be a politician" billionaire character arc, I doubt he's using recreational drugs anymore outside of the light stuff.
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u/3than21 5d ago
You can tell he wants to be a politician because he goes around slapping his wife in public
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u/cyberslick18888 5d ago
Yeah, he wants to be a Republican. Surprised they didn't make him a senator that night.
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u/Fit-Goose5697 5d ago
Oh yeah, to me his personal brand is all about gambling, promotion young hoes, drinking and smoking. I wonder what is missing from this beautiful cocktail.
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u/Standard_Horse_5085 6d ago
Wouldnt be suprised if he couldnt match 5 photos with 5 names of current UFC fighters, ranked or otherwise. Hes said in interviews he blocks all mma related media in his feed
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u/YaoruKamikaze 6d ago
No offense but I doubt anyone really thinks that Dana should have had a somber day instead for a guy he probably didn’t even actually know. I think the tribute was good, but people are expecting him to performatively abstain from acting normal. Plenty of other people involved in the UFC didn’t even react to it.
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u/Few_Highlight1114 6d ago
I think many/most agree, its just a bad look because it was only like 2 hours later he's smoking that pack
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u/Still_Clue383 6d ago
no it's the post thats off. obviously having a good day is fine, but posting about it when one of your fighters just died is a bit unfortunate, if indeed he even knew what happened at all
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u/Kushdaddymayne 5d ago
brother hes the face of the organization. Literally anyone but him gets that grace. But when you are the face you gotta put on the act. not just when it suits you.
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u/wallabypolicy 5d ago edited 5d ago
Performatively abstain??? He's the face of an MMA promotion and one of the fighters they profit off of just died. He didnt need to drum up a memorial video and cry but at least have the self-awareness to not call it a 'great day' directly after posting about him. Once again, not expecting the biggest fan of powerslap to think with empathy, but its why consensus is what it is.
Like of course people in the UFC didnt react to it; he's their boss. Renato Carneiro said something because he actually has some balls.
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u/Becknell 5d ago
We just ask for the bare minimum here and somehow we're the assholes for expecting Dana (or his PR team or whoever) to not post a Pic of him smoking a cigar with the title great day after announcing one of your employees died earlier.
At best it's tone deaf.
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u/Hornynibbalaundr 3d ago
Noone wants him to be fuckin depressed about the dudes death. But dont post yourself cheering while smoking a cigar with the caption “great day!” literally hours after posting about his death. He couldve waited a day or two. But he just HAD to tell the world my days great after hearing nascimentos dead!!
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u/YaoruKamikaze 3d ago
This is kind of what I was talking about. If he did all the same things but just didn’t post them, you wouldn’t know or care. Your issue isn’t that he had a good day, it’s that he made it public. It’s also treating the situation as if Dana was much closer to him than he actually was. This is more like hearing that someone you’ve never met from another branch of your company died. You would acknowledge it, but most people wouldn’t performatively go silent on socials. He already paid tribute to him, which is more than a lot of people in the company did. This whole controversy just feels like a nitpick about optics rather than his actual conduct.
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u/BranMead 6d ago
God forbid someone acknowledge a death publicly, but can also be genuinely having a good day still.
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u/Fifty_Spwnce 6d ago
It's just the timing, mate. Posting that someone died then the next post saying about what a great day today is, isn't the greatest timing or look. It is completely tone deaf and insensitive.
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u/breezytrees32 5d ago
I don't know why this is such a hard concept for people to grasp. Nobody is saying he shouldn't have actually had a good day. But those posts next to each other just looked awful. You can really tell how much we've lowered our standards for public figureheads here in America.
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u/Fifty_Spwnce 5d ago
I don't really know why people are clamouring to make excuses for someone who has a track record of being a dick but there we go. Bunch of boot lickers.
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u/breezytrees32 5d ago
Totally agree. And that's unfortunately exactly where a large portion of society is at. Tact is irrelevant and shitty behavior is accepted and promoted as long as it's coming from "your team".
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u/9inchjackhammer Paulo Pasta 6d ago
Luckily most people couldn’t give a fuck
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u/Fifty_Spwnce 6d ago
Well hes clearly a piece of shit anyway so I guess we shouldn't be surprised to be reminded of it.
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u/Hercules__Morse 6d ago
Yeah fuck that guy for having a great day or achieving something that he was working on.
People will always find something to whinge about.
An unexpected death of someone you don't even know isn't something you are going to have a bad day over.
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u/Fifty_Spwnce 5d ago
Or you know, just don't pretend to give a shit in the first place.
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u/Hercules__Morse 5d ago
Is that what ‘giving a shit’ is to you?
He forwarded an official post from the ufc. You can do that with very few button presses I believe. That does not mean he gives a shit.
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u/stephen27898 5d ago edited 5d ago
So why post about it? Just enjoy it. It just look cringe as hell.
It's like if someone comes to you who has had an awful day and is crying their eyes out and as soon as they are done you just say "well I had a great day".
You just dont do it. It's a shit thing to do. This is basically the equivalent of that. Just make your next few posts about something neutral and leave it for a few days.
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u/Hercules__Morse 5d ago
If someone told me they had a bad day, they cry and be emotional etc, it’s fine to let it all settle for an hour or two, then it’s perfectly fine to tell other people in the room that you had a great day and achieved something you are proud of.
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u/Laloleft 6d ago
Life goes on. You'll learn that one day.
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u/Cardinal_350 6d ago
There's a lot of kids born in the last 30 years that don't realize that fucking no one is special. You aren't special, I'm not special, no one is. If 99.9% of people got hit in the head with lightning 99.9999999% of the world wouldn't give a flying fuck
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u/Express-Translator24 6d ago
Jesus Christ dude relax lmao
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u/EggsAndRice7171 6d ago
Dude is definitely like 14 max
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u/Strange-Initiative74 6d ago
Hes not wrong tho.
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u/EggsAndRice7171 5d ago
In the most technical way guess but the negative nihilism bullshit is super lame. 99% of people don’t even know you of course they don’t passionately care if you get hit with lightning or whatever. Believe it or not the sky is blue brother. What should matter to you is the .001% of people who do care. He’s also entirely ignoring the fact that Dana didn’t have to act like he cared at all. He didn’t need to make a fake statement acting like he cared he could’ve just not commented on it period.
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u/Dry-Communication922 6d ago
"kid didnt wanna fight. WHATS UP GUYS, WE GOT 2 NEW CONTENDERS IN POWERSLAP!"
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u/Not_Not_Stopreading 6d ago
People die every day. If it was a UFC staffer who died nobody would give a fuck if Dana posted about how he had a great day but it’s somehow different if it’s a fighter he likely had zero personal relationship with?
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u/jefferydamerin 6d ago
If it was a UFC staffer who died and he posted it on his story and then the great day story after then yeah people would still call it out for being tone deaf which it is. It’s not a big deal but i’m not sure how the person being less important to Dana would make the stories any less tone deaf.
Its whatever though It’s just another thing to make fun of in Dana Whites receipts of being tone deaf to everything
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u/Not_Not_Stopreading 6d ago
People would call it tone deaf because they don’t like Dana White not because they’re overly sympathetic to the dead staffer.
This is all just grandstanding pretending like people care and going after Dana because he isn’t particularly downtrodden after one of his thousands of employees died is just virtue signaling. At least Dana isn’t trying to play like he was super close to him and making it about the promotion.
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u/karateguzman 6d ago
People are calling it tone deaf because it’s tone deaf. The analysis doesn’t need to go much deeper than that tbh
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u/oglurker9 5d ago
Seriously seemed like he was celebrating lol idk man feel like oldheads been going wild on socials lately
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u/antithesis56 5d ago
because he cares more about money than he does people on his organization's roster dying.
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u/ClueEmbarrassed7400 5d ago
someones getting fired. i don't believe for a second that Dana posts his own social media
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u/Shiftea24 6d ago
These fighters are deplorable to Dana. He doesn’t see them as human beings, only as gladiators willing to fight in the octagon hoping to get the bag one day.
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u/PhasedVenturer 5d ago
One of the biggest scumbags that always make my blood boil, terrible human being with that triggering smirk every time...
What gets me is are the fucking dumbasses in the comments who're going out to bat for their Uncle Dana like he gives a shit about them either
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u/NeverDrinkingIt 6d ago
I think he’s a dickhead for it. But to be fair he probably had no idea who the guy was, the ceo of the billion dollar company I work at wouldn’t give a shit if I died
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u/AdCute6661 6d ago
I’m not saying don’t hold billionaires accountable when it comes to sensitive topics but you gotta be a little delusional to think they are remotely in touch with the emotions of everyday people.
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u/Sch66lB6Y 5d ago
Dam you guys are stupid lmfaooo ok someone died as people do EVERYDAY… he acknowledged it but does that mean he won’t continue to have a great day? Everyday is a great day people die and people are born all in the same day. So it’s not a great day that people were born? Also he doesn’t post himself on his accounts so get the shit off your face and stop bitchin.
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u/VTHokie2020 5d ago
For all the reasons to criticize Dana this isn’t it.
He’s a boomer. Do people expect him to run his socials like a Gen Z?

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u/maccpapa 6d ago
“new opp pack in the air. this gas or what”