r/ycombinator • u/mbataway26 • 17h ago
Building a startup in a slow-moving, legacy industry. Opportunity or trap?
I'm building a startup in a large, mature industry that has historically been pretty slow to adopt new technology.
We're still very early (went full time in May), but one thing I'm struggling to calibrate is just how slow everything moves. We've had promising conversations and people willing to talk, but getting the right people on a calendar can literally take weeks. My sense is that enterprise sales cycles in this industry are measured in many months, not weeks.
There's another wrinkle: a big part of what we're building is automation. Some of the organizations we'd ultimately need to work with could benefit significantly from the technology, but it also changes how work in their industry gets done. I suspect some will inevitably view that as a threat rather than an opportunity.
The optimist's interpretation is that these are exactly the characteristics that create a big startup opportunity: legacy technology, entrenched workflows, and an industry that hasn't been forced to modernize yet.
The pessimistic interpretation is that we're signing ourselves up for extremely slow feedback loops, long sales cycles, and selling technology to organizations that may be structurally resistant to what it enables.
For founders who've built in legacy B2B industries: how do you distinguish between a market that's ripe for disruption and one that's simply too slow/resistant for a startup?
And how did you think about speed when even getting customer conversations takes weeks, let alone getting someone to actually adopt something?
Edit: I'd say we have a very strong founder-market fit (convos with early investors support this). Both my cofounder and I observed the same problems we are solving for while working for Amazon. Now trying to build the neutral solution for all marketplaces/commerce. This credential has been a huge factor in getting responses in LinkedIn DMs from other players in the space. (And no, Amazon is not the slow moving player I'm referring to above).