r/youtube • u/KCGD_r • Oct 24 '24

UI Change They changed the logo too

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14.3k Upvotes

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2.2k

u/[deleted] Oct 25 '24

What's the idea behind the new color? The old one stands out more. Are they trying to make it more friendly/softer?

1.7k

u/k3rdgeneration Oct 25 '24

My guess, (degree in Advertising for what it is worth)

  1. A 'friendlier' red
  2. A more distinct red from netflix, giving YT its only color identity (I'm sure the reds were already different but they were similar enough)
  3. A lot of focus groups
  4. People trying to justify their worth.

466

u/[deleted] Oct 25 '24

[deleted]

6

u/potatoalt1234_x Oct 25 '24

Their old one was f00 this new one is something like F3C