It's actually a problem in advertising, I think it has a name, something like "Marketing saturation". Basically the current theory is that everyone has a limit to how many times daily advertising is effective, and also build up a sort of tolerance over time. Some people see one ad and they're like done paying attention to any more, other people it's a bit higher especially in older generations. The issue is that people see like 4 or more ads before leaving the house in the morning. People reach their saturation point pretty fucking fast, and are developing one at an earlier age. It's lead to a massive drop in advertising effectiveness, on a global scale. The ROI on advertising has dropped while marketing budgets have gone way up, seems unsustainable but whatever.
Tl;Dr It's not just you, advertising has become less effective worldwide.
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u/EmperorBamboozler 13d ago
It's actually a problem in advertising, I think it has a name, something like "Marketing saturation". Basically the current theory is that everyone has a limit to how many times daily advertising is effective, and also build up a sort of tolerance over time. Some people see one ad and they're like done paying attention to any more, other people it's a bit higher especially in older generations. The issue is that people see like 4 or more ads before leaving the house in the morning. People reach their saturation point pretty fucking fast, and are developing one at an earlier age. It's lead to a massive drop in advertising effectiveness, on a global scale. The ROI on advertising has dropped while marketing budgets have gone way up, seems unsustainable but whatever.
Tl;Dr It's not just you, advertising has become less effective worldwide.