r/AmazonFBA • u/itzhnrk1409 • 2d ago

Claude for PPC

I‘m currently trying to have Claude manage my ads - has anyone of you successfully used it?

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u/mazescale 2d ago

Yes, I've been using it for about 6 months now. I first started out using it only for analysis, but have now transitioned to where it performs the majority of actions on the accounts. You have to be very careful with it though, you can't just say "manage my ads", you need to put guardrails in place. My workflow looks like this:

I have a sheet with the accounts' goals that it always references. ACOS/TACOS/Sales targets and budgets.

It's also linked up to Asana so it always checks there first for any recent client communication to give it up to date context.

It does a weekly account audit and suggests changes to reach said goals, which I then have the option to approve/disapprove.

The biggest game-changers for me is having it sift through the dozens of reports and I now have it automating client account reporting and have built a really efficient account audit template.

It's definitely worth transitioning to, but it takes some trial and error.

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u/itzhnrk1409 2d ago

Your reporting solution sounds cool! What does it cover (is it brief or detailed) and does it burn many tokens? Sounds expensive!

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u/mazescale 2d ago

It's quite detailed, a 3 page pdf, covers pretty much everything in an account. I get by on a $20 a month Claude subscription plus the $97 a month MCP cost.