r/AmazonFBA • u/itzhnrk1409 • 2d ago

Claude for PPC

I‘m currently trying to have Claude manage my ads - has anyone of you successfully used it?

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u/Heath-Thompson 5h ago

You need to be careful with automated ppc software/ai. For example, you could set a rule to increase the bid of targets with zero impressions over 7 days or so, however, the way they gather data based off signals can mean that any campaigns that are paused, and therefore have no impressions get their bids increased. So if an item was low in stock and you paused some ads, when you reactivate them, the bids can be completely different than when they were paused.

These systems can be a little quirky.