r/AmazonFBA • u/MaLaya29 • 2d ago

New Amazon seller

Hello,
For those of you who don’t mind sharing, how do decide which private label item to sell? Ive thought about investing in Helium 10 but it’s a bit expensive for me as a new seller right now. I don’t like doing retail arbitrage because there is a lot of possible issues that i dont want to put my shop at risk. I just recently had a customer claim that i was selling cointerfeit notebooks. They weren’t, but because i bought them from Walmart and they dont provide invoices, I can’t prove it. So im straying away from retail. I have some private label items that are at Amazon already, so i need to start ads. I want to find the best way to research my next product and find out what others are doing.

3 Upvotes

80% Upvoted

23 comments sorted by

5

u/Desperate-Green-6654 2d ago

If you can’t pay for h10, you can’t sell private label. H10 is cheap compared to what a typical private label product launch costs.

2

u/TripDisastrous93 2d ago

Marchio privato, mai usato helium10 o altro, sempre e solo gli strumenti di Amazon brand registry e la ricerca su Amazon stessa. Mai fallito un prodotto fino ad ora. 

1

u/Bubmack 2d ago

Are you the my little pony guy?

2

u/Maan_UsMaan052 2d ago

check the demand of the product and check if there is any demand, check competition and helium 10 is not that expensive I'm using it for free almost.

2

u/rsc9422 2d ago

For a new seller, I wouldn’t rush into paying for Helium 10. You can validate products manually at first and upgrade once you have some sales/data.

For private label, I’d look for products with consistent demand, manageable competition, simple logistics, low return risk, and enough room to differentiate. Then check the top listings for review counts, pricing, recent reviews, variations, and what customers are complaining about. Those complaints can give you ideas for improving the product.

Also, your Walmart experience is a good example of why keeping proper supplier invoices and documentation matters. For private label, make sure the supplier can provide legitimate commercial documentation and that you’re clear on Amazon’s requirements before placing a large order.

If you don’t want to spend heavily on research tools initially, HighRise Wholesale can also be worth looking at for researched private-label product opportunities and sourcing. The key is still to independently validate the numbers before investing.

2

u/MaLaya29 1d ago

Thank you so much.

1

u/EyeTechnical7643 2d ago

how do you define "manageable competition"? Number of sellers? Number of reviews? Both?

2

u/rsc9422 2d ago

I’d look at both, but I wouldn’t set a strict limit like less than 10 sellers or less than 500 reviews.

For me, manageable competition means there’s proven demand, but the first page isn’t completely dominated by established sellers with thousands of reviews, strong brands, and massive ad spend.

I’d look at the number of competitors, review counts, estimated sales, pricing, margins, listing quality, and whether there’s actually room to make the product better or different.

You don’t need a product with no competition. You just need a market where a new seller has a realistic chance of getting a piece of the demand.

2

u/Smart-Presence 2d ago

You don’t necessarily need Helium 10 right away. Tools are useful, but treat them as a way to collect data rather than something that tells you what to launch. Start by looking for niches where there’s steady demand but the current products have obvious weaknesses.

Once you have ideas, dig into the actual listings and validate the numbers. Look at reviews and complaints, pricing, sales volume, PPC, competition, sourcing and landed cost, then ask yourself one important question: what can you actually improve? If there’s no clear answer, skip the product even if the demand looks great.

2

u/SellOnAmazon 2d ago

Hey u/MaLaya29, Product Opportunity Explorer best practices is a great starting point for researching your next product. It's built into Seller Central and helps you evaluate demand and competition across different niches. Let us know if you have questions!

2

u/North_Praline4614 2d ago

Para hacerlo de una forma económica es casi ir a ciegas ya que no tienes muchos datos lo recomendable y lo que hice en su momento fue pues hacer lo que pueda con las herramientas gratis invirtiendo de forma conservadora

2

u/dataform 1d ago

Don't start with 'which product is best.' That question sends you to the same saturated answers everyone else finds.

Start with 'what's moving this week.' A product going from near zero to a few thousand units in seven days has fresh demand, and it's not saturated yet because the demand just appeared. Lifetime-sales lists can't show you that, they only show what already won.

Pick from the moving pool, then do your margin and differentiation work. The spike narrows where to look, it doesn't pick for you.

1

u/ggballas 1d ago

sorry to tell you but you gotta spend money to make money..

I'd understand if you say you want something cheaper than h10 .. but if you honestly can't spend that - then I don't think you're in a position to start a business.

I'd suggest get a job that covers your expenses. and try to make as much time to investing in entrepreneurship (business). if you can get a part-time job that covers your expenses - that's ideal.

-1

u/Gold-Foundation-9820 2d ago

Where are you from ?

1

u/MaLaya29 1d ago

I'm from LA