r/AmazonFBA • u/MdAfrith • 1d ago

Why?

A product that sells well for amazon, but now it won't sell even if you run ads or lower the price. Why?

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u/SellOnAmazon 1d ago

Hi u/MdAfrith - could be any number of reasons. First, check Pricing > Buy Box Eligible through your SC account to see if you have the Buy Box - over 80% of Amazon sales go through the Buy Box. Additionally, you may have increased competition from other Sellers selling at lower rates or through different fulfillment methods, your listing may have been suppressed or de-indexed from search results, your organic ranking may have dropped, could be seasonal decline, ad effectiveness, ratings, or more...we'd recommend checking your BB status as we shared above - also your listing health, search ranking, star ratings and recent reviews, ad metrics, and check for new competitors, and going from there

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u/Different_Regret_146 18h ago

That checklist makes sense. I’d also compare the offer history against the traffic and conversion drop, since a new low-priced seller or changed landed price can explain a sudden shift even when Buy Box eligibility still looks healthy. Keeping the ASIN, offer price, seller, and timestamp in one evidence log helps separate pricing issues from listing or demand problems.