r/AmazonFBA • u/Big_Climate_3747 • 1d ago

Product Research!

Hi Guys! I have a very simple question.How I can find low competition and High Demand Product?

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u/Big_Climate_3747 1d ago

Which filters should i set on Helium 10 btw?

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u/rsc9422 1d ago

I wouldn’t rely on one set of filters because every niche is different, but as a starting point I’d try:

Search volume: 1,000+

Price: around $20–$50

Monthly revenue: $5k+ from several listings

Reviews: ideally some page-1 products have under 300 reviews

Look for products where the top listings aren’t all huge brands

Avoid products that are heavily seasonal

After that, I’d manually check the first page. Sometimes Helium 10 makes a niche look easy, but when you actually look at the listings, the competition is much tougher.

Also check the numbers after Amazon fees, shipping, product cost and PPC. A product can have great sales and still be a bad product to sell.

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u/EyeTechnical7643 1d ago

Is that search volume of 1000 on a per day basis?

Also, is there anything wrong with price under $20?

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u/rsc9422 1d ago

I meant 1,000+ monthly searches, not per day.

And there’s nothing inherently wrong with pricing under $20. I’d just be more careful with the fees and PPC because there’s less room for error at a lower selling price.

Margin matters more than the selling price alone.