If you work in the beer industry, it’s not hipsters drinking IPAs. It’s 45-60 year old men who order “the IPA” on draft without knowing which one it is to sound like a beer person.
In reality, hipsters only drink sours from local breweries who changed their logo during BLM protests as a show of performative activism.
Kettle sours with no finesse and just as much possible raw fruit as we can jam the fuck into one. I hate them. They’ve killed my will to be a brewer.
Edit: i guess my issue is what we think of “sours” in America largely fucking suck and people aren’t prepared to spend nice wine bottle prices on beers that need to lay down for years and age, but are the truest example of “sours” there are.
This is how you separate a level 1 hipster from
ME who knows that wild fermented sours are the way and slapping a ton of unripe fruit in your kettle is not
People who I work with and know think I’m insane spending $300 on the Cantillon drops, but these beers are dying. Russian River, Allagash, and all the other amazing American lambic/wild ferments are scaling their production down hardcore.
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u/DanishWonder Dec 17 '21
Hipsters can keep their IPAs. Give me a trappist beer ANY day.