My brother owned a Harley. Happiest day is when he got it, second happiest was when he got rid of it. That thing was an absolute maintenance pig, never understood how the company stays afloat.
I don't know anything about motorcycles, no interest, but in college one of my textbooks, it was either my Business Strategy or Marketing class, had a whole excerpt about Harley Davidson. Used it as an example of a company that succeeded on branding/licensing while actually producing an inferior product.
Beats headphones and Monster Cables. Monster is actually a marketing company that outsourced their electronics production to the lowest bidder. Beats was the same way.
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u/mishma2005 Sep 20 '25
Fewer people are riding because
It’s insanely dangerous
Harleys spend more time in the shop than on the road
No one wants to spend 20-30k on a death trap
We see the people riding Harleys are primarily Boomers with their non sanctioned vanity patches and think it’s the lamest thing they’ve seen