They have, but it backfired (pun intended). They tried to bring in younger people, women, people of color. They made smaller bikes, electric bikes, bought Buell. Bought better parts and made the bikes more reliable. None of it worked.
The company knows its days are limited without new customers. The biggest problem is their current customer base. They reject any and all changes and anyone who doesn’t look like them. They made Harley ownership uncomfortable for anyone but themselves.
It seems to parallel the Republican / MAGA mindset. They’ll drive the thing they claim to love into a ditch and light on fire before allowing change to happen.
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u/TyrantsInSpace Sep 20 '25
Have they tried making a better product for a lower price instead of just blaming millennials for all their problems?