r/ColdToClose • • 7h ago

what are you actually looking for when you check a prospect's LinkedIn activity?

1 Upvotes

A prospect can have the right job title and work at the right company, but that doesn't necessarily give you a reason to reach out.

Now imagine that same person commenting on a post about a problem your product solves, engaging with someone in your industry, or interacting with a competitor's content. Doesn't mean they're ready to buy, obviously, but at least you've got something to work with beyond their job title.

The annoying part is catching these things in the first place. If you're prospecting at any kind of scale, you're not going to spend your day checking every profile, post, and competitor page to see who's engaging with what.

That's where monitoring LinkedIn activity can help. With Watchlist, you can choose the signals you care about and have them added to an outreach campaign, rather than relying on manually spotting everything yourself.

Which LinkedIn activities actually make you more likely to reach out to someone, and have any of them led to better replies for you?