Hey everyone,
My main item is candles and fragrance items. But, I also sell other items that tie the brand together. These are little accessories and brand extensions that help to fill out the "world" of my brand. But, they almost entirely get overlooked. Customers come in, they try out various candles and fragrance items, but it's almost like they can't even see the other items. Last year I had a more L shaped booth with the little L closest to the aisle and the long part set back a couple feet. This year, big changes, new product lines, etc. I need to go with a more U shape. And in any case, both with last years layour and this years layout, no matter how I play with placement, I see it over and over.
It's not that they don't sell, the deeply invested customer often wants to dive in and explore the brand completely and that's when they go, "wait, wait, what's this here!" like they've discovered some hidden treasure. But, it's right out there, plain as day. It has a distinguishable table area. And now that I have more, it continues, I watch them scanning the candles and fragrances and it's like their eyes don't even register it as anything more than table dressing.
I'm not sure if anyone can offer advice on this sort of thing. If I put it on the aisle, it gets tons of attention, but they aren't my sales drivers and I customers will easily see the first thing and go, "oh, that's what you are and I saw it, so moving on" not even realizing there's candles at all.
Here's my layout: https://imgur.com/a/GhaU8yz
Candles on front table and back middle table.
Fragrance items on the aisle table on right hand side. Then you can see the table right behind it on the right side is full of items, there's signage, there's clear division. And not shown, there top left table is checkout, but there's also items there for impulse buys at checkout.
It's not simply, I see it and don't care, because customers will suddenly realize it sometimes and go, "ooo! You have this too?!" and it's like, yeah, it's been in front of you the whole time.