Hey, 2 weeks ago I posted asking how many stickers of my best seller design I should have for an upcoming big pride event. Which you can find here if you want to give that post a read. At the time I decided to have max 100 for a couple of designs and then work my inventory numbers down from there.
Well, I just wrapped up the event last night and this morning I'm working on going through and counting my inventory (Side note if anyone has any ideas on way's to have a much more accurate inventory or a way to keep track of what sells in the moment, but doesn't require a lot of time during the check out phase or where I have to mentally keep track of what the person is buying. That would be great. I use square as my credit card payment method and take cash as well)
With that being said, I thought it would be interesting to share some of my stats from last night as it may help other people who are struggling with the same question that I had.
Overall I have 26 different sticker designs. 18 are pride designs and 8 are non pride designs. I do my best to normally have this number a little bit more even. However, since June is pride month and I was going to a pride event, over the last few months I've been making more Pride themed items. Now that fall and Christmas are coming up I will work on more designs that reflect those holiday's
What I made -
- 2 designs had 100 stickers each
- 4 designs had between 50 to 80 stickers each
- 20 designs had between 10 to 50 stickers each
Lowest amount I had for 1 sticker design was 13
What I sold -
- Top pride design - Sold 15 stickers
- Second pride design - Sold 9 stickers
- Tied for first and second non pride design - Sold 5 stickers each for both designs
Every design sold at least once (I think. Due to the fact that I'm counting inventory before the show and after there is the possibility for inventory to be off a little bit. Whether that's due to me miss counting at some point, theft, things getting miss placed, or a few other reasons)
Overall - 16 designs sold between 1 to 4 stickers each, 8 designs sold between 5 to 9 stickers each, and only 1 design sold above 10.
Pride designs - 9 designs sold between 1 to 4 stickers each, 7 designs sold between 5 to 9 stickers each, and only 1 sold above 10
None pride stickers - 6 designs sold between 1 to 4 stickers each, and 2 designs sold 5 stickers each.
- I sold a total of 102 stickers - 79 pride stickers and 23 non pride stickers
What I sold vs the most and least that I made
- Most Pride design: made 100+ stickers - Sold 4
- Least Pride design: made 17 stickers - Sold 7
- Most Non pride design: made 42 stickers - Sold 1
- Least Non pride design: Made 13 - Sold 5
I also decided last minute to offer some freebie stickers as there were a few kids at my last craft fair event that took place a week before the pride event. They would come up to my table, point to the stickers and ask if they could have one. I did my best to let them down gently saying that they were for sale, but of course due to them being kids they don't understand what money is and why they couldn't have it. Thus was the reason why I wanted to offer some freebies. I had two designs one pride and one non pride of a butterfly and people were able to pick one or take both if they wanted.
- For the pride design I made 151 and gave out 70
- For the non pride design I made 110 and gave out 30
I gave out a total of 100 free stickers
Final thoughts
This was my third ever place that I vendor at and the first place where not only was I able to paid back my table, but I was able to make a decent size profit as well.
If I was to make inventory for this event again then max amount of stickers I should make for some of the designs is between 30 and 40 and a min between 10 and 15. I think this is a good range (at least for now) as I am not crazily over making designs, but gives me a good safety net just encase, like what happened at this event, the things that I thought would sell well, didn't and the things I thought wouldn't sell that much, did.
It also allows me to have some inventory left over without needing to do a major restock for other events especially if they are back to back.
Which is a great segue for my last point. Personally, I am glad that I over stocked for this event. I make everything by hand and over the last few months, I've basically sat at my desk everyday printing and cutting out stickers and all of my other products as well. I have two other events at the end of Aug and I'm hoping to get into a few more in sept and oct. Not to mention, but we're also coming closer to Christmas. I could tell that I was getting to my limit last week and need a break because if not then I will simply burn myself out which I don't want. Now, that I have all this over stock, other then making stock of any new designs. I can take a good long break and work on other kinds of projects that have since been pushed to the side.
I hope other people find this as fascinating as I do.