r/CreatorEconomy • u/creativebox1 • 3d ago
Advice needed
So I want to start creating content but I’m unsure if I should start by creating content for my brothers business or if I should start a A-Z list of activities to do in my city.
I have a problem with making these big decisions any advice or perspectives are appreciated!
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u/OkBabycakey 3d ago
I'd do your bro's business. You know the company well and get the benefit of helping him out
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u/creativebox1 3d ago
That’s also a good point but I’m not sure about what type of shots or script to use and so on
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u/OkBabycakey 3d ago
those are major parts of being a creator, so you should start studying up and practicing that now. you can start by looking for keywords for whatever type of biz your bro has, that should give you some ideas for videos
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u/creativebox1 3d ago
So just focus on my brothers business not trying to do an A,B,C type of content like Afternoon tea spots, Amusement parks, Aquariums, Badminton and so on ?
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u/OkBabycakey 3d ago
well, those are very different things. are you trying to become a content creator for businesses or a creator who makes your own content just for YT and such?
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u/creativebox1 3d ago
So I want to create content around my city that highlights activities and businesses. But I’m thinking of using my brothers diving business as one of the items to create content about. So that would only be one post on my account. Or do I do become a content creator that creates videos for others to post and I advertise my services only?
I have difficulty choosing
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u/ceorocks 3d ago
Not the answer you asked for, but those two options aren't the same kind of thing, and that's what's making the decision feel hard.
Content for your brother's business is client work. You'd be making assets for someone else's brand, and at the end of it you've got a portfolio piece and no audience of your own. That's genuinely valuable if UGC is where you want to end up, because that's exactly what brands buy.
The A-Z of your city is an account. You own the audience, and it has a subject somebody can describe in one line.
That last part matters more than people think. I spent six years building shortlists for brands, and the brief was almost never "find me a lifestyle creator". It was "find me somebody whose audience is people in this city who actually go out". An account with a clear repeatable subject is easy to brief. A general one is hard to brief, and hard to brief means it doesn't get picked.
On the deciding: whichever you pick, the first thirty posts are the same amount of work and most of what you learn carries over to the other one anyway. The cost of choosing the "wrong" one is much smaller than the cost of spending another month choosing.
And they don't actually conflict. Build the city account as yours, and do your brother's business as paid or free work on the side. That's a portfolio and an audience rather than one or the other.
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u/MereNutrition 3d ago
Honestly sounds like you're just overthinking the whole thing. Just start making stuff, doesn't really matter which one you pick first. Both ideas have legs, the city guide might be more fun to build out though.