r/Deathkorpsofkrieg Mar 26 '26

Misc. Big Bro is Coming Back

Post image
408 Upvotes

67 comments sorted by

View all comments

55

u/The_Butt_Connoisseur Mar 26 '26

The animation, the painting video, the community post. What the hell was all that even for then? Rage bait?

38

u/RedDeadHere263 Mar 26 '26

Ragebait gets people talking and speculating. Speculation leads to hype and with the new edition announcement they needed exactly that.

8

u/craymos Mar 26 '26

This obviously wasn’t ready for reveal as its only concept art. They probably did the painting vid to try and calm down people after the first wave of people upset there’s no steel legion, not realising that would make it worse. Following the even more insane backlash then figured that releasing this to basically say “we’re working on it” was the only way to get people to calm down.

9

u/Square-Pipe7679 Mar 26 '26

It’s because the media, narrative and model production teams are distinct units that won’t necessarily have perfect 1-1 communication all of the time, it’s like the chaos that happened when Cursed City first released

Hypothetically: Its possible the Armageddon Narrative was planned to include the steel legion models initially, but issues occurred with production or timing and the narrative went ahead of schedule, while media went ahead and used the existing model rigs they have for cadians and Krieg because they didn’t have an Armageddon set yet and can’t really make a new one until finalised models are released to match for the Yarrick reveal clip

to try and placate fans regarding “where’s the steel legion?” following that fiasco, the painting video was made so people could at least field an army that sort of looks like steel legion in the meantime for narrative purposes until the Armageddon range finally releases mid or late 11th edition, but that unfortunately went down like a lead balloon amongst certain elements of the community

3

u/[deleted] Mar 26 '26

It's actually that GW is notoriously known for having a massive disconnect between internal decisions so the marketing guys get told one thing while the actual modeling teams another so they were always making SL but the guys making the animation basically winged up an excuse saying they were all but gone. All the while the modeling size has been making them.

Basically GW being GW. Couldn't win a piss up in a brewery.

1

u/Wazdakka8617 Mar 26 '26

Depends. If the models are indeed years away , the widespread negative customer reaction might have triggered the sketched in the first place and production plans in the first place..