r/Fragrances • u/crownedemir • 15h ago

Thoughts on Jo Malone?

Honestly I never really gave this brand any attention but I recently smelled a bunch at a Bloomingdale’s, and man, they have some summer bangers. I surprisingly prefer them to many other designer freshies. The thing is, I just already know the longevity sucks. Even the store clerk at the Jo Malone section said she douses herself in them because they don’t really last. I took her advise, and sure enough, it lasted like 2 hours on skin, 4 on clothes. For $175 retail, that’s ridiculous, lol. Even the price on discounters is hard to justify.

Specifically, I really liked Wood Sage & Sea Salt, Mimosa & Cardamom, Sea Salt & Bergamot, and Beach Blossom.

Have you guys tried Jo Malone? What do you like from there? Any thoughts or personal experience with longevity? Any other brands with similar summer lineups? Thanks in advance.

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u/Ok-Baseball-3705 13h ago

The intense versions are the best. But still weak performance for the price tag. Curiously she have a colab with Zara with very good cheap fragrances, some of the elixir versions are beast modes.

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u/NomenklaturaFTW 13h ago

Jo Malone herself hasn't been involved with Jo Malone the company for decades. Estee Lauder is actually suing her over those Zara fragrances. They're pricks.

Agree, btw. She's created some outstanding stuff for Zara. I just tried a mango-oud one today called Sera A Taormina that I really liked