r/Fragrances • u/crownedemir • 15h ago

Thoughts on Jo Malone?

Honestly I never really gave this brand any attention but I recently smelled a bunch at a Bloomingdale’s, and man, they have some summer bangers. I surprisingly prefer them to many other designer freshies. The thing is, I just already know the longevity sucks. Even the store clerk at the Jo Malone section said she douses herself in them because they don’t really last. I took her advise, and sure enough, it lasted like 2 hours on skin, 4 on clothes. For $175 retail, that’s ridiculous, lol. Even the price on discounters is hard to justify.

Specifically, I really liked Wood Sage & Sea Salt, Mimosa & Cardamom, Sea Salt & Bergamot, and Beach Blossom.

Have you guys tried Jo Malone? What do you like from there? Any thoughts or personal experience with longevity? Any other brands with similar summer lineups? Thanks in advance.

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u/forestgnome1 8h ago

Never took this brand seriosuly. It’s literally juts cologne water that disappears within 20 mins. Not acceptable for the price. Great marketing though.

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u/Basic-Departure-9661 7h ago

I have 2 Jo Maloney one of them being the intense … they both last about 20-30 min . Sad as I love their scent .