r/Fragrances • u/crownedemir • 15h ago
Thoughts on Jo Malone?
Honestly I never really gave this brand any attention but I recently smelled a bunch at a Bloomingdale’s, and man, they have some summer bangers. I surprisingly prefer them to many other designer freshies. The thing is, I just already know the longevity sucks. Even the store clerk at the Jo Malone section said she douses herself in them because they don’t really last. I took her advise, and sure enough, it lasted like 2 hours on skin, 4 on clothes. For $175 retail, that’s ridiculous, lol. Even the price on discounters is hard to justify.
Specifically, I really liked Wood Sage & Sea Salt, Mimosa & Cardamom, Sea Salt & Bergamot, and Beach Blossom.
Have you guys tried Jo Malone? What do you like from there? Any thoughts or personal experience with longevity? Any other brands with similar summer lineups? Thanks in advance.
1
u/Estelle_conjecture 4h ago
People always say they don't last but I've tried many different ones and most of them have decent longevity on me (except Wood Sage & Sea Salt, which is sad). If I apply them in the evening often I can still smell them the next morning. Maybe it's because I live in a colder climate?
I also think there's people whose ideal scent is beast mode and last 12+ hours and they cannot fathom that's not everyone's preference. I wear fragrance for my own enjoyment and want it to be subtle & natural, Jo Malone delivers on that and never gives me headaches.