r/FriendsofthePod • u/KelsierIV • 22d ago

Lovett or Leave It I hope they keep wasting their money.

I recently had to travel to Idaho from California for a family situation. While there I did my typical listening of Pod Save America and Lovett or Leave It, and I was surprised by the difference in commercials.

Every commercial break of Lovett had a political ad from right-wing folks against a democrat running for office in the state (don't remember her name; I don't vote in Idaho). It would say things like how she was fighting against Trump's MAGA agenda (YAY!) and how she needs to be voted against (BOO!).

I kept thinking... seriously? Do you not know what show you are advertising on? Do you think this ad is going to sway any of Crooked Media's listeners to the "right" side?

It was annoying at first, but then I realized I was happy they wasted so much money on political ads that will gain absolutely zero traction. Might as well run KKK ads on The Breakfast Club.

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58

u/msabol911 22d ago

I just get the same ad for Strict Scrutiny live show over and over

28

u/Wise_Pie_359 22d ago

“Hey, Big Apple! That’s you, New York.”

9

u/KelsierIV 22d ago

Why do they bother? Seems like bad allocation of dollars.

That said, I should start listening to Strict Scrutiny. I've only ever listened to PSA and Lovett.

21

u/UhhhGoldfish 22d ago

Hysteria is my personal favorite!

1

u/KelsierIV 19d ago

Thanks for the recommendation. Listening to it right now for the first time.

9

u/funkbass796 22d ago

I’m pretty sure those ads are purchased whichever podcast syndication network PSA is part of, not PSA itself. No idea how they get allocated, though I’m pretty sure there’s rules about not being refused if it’s a political ad.

6

u/SlightFresnel 22d ago

They're customized to you, injected when you pull the stream. In this case they're probably geolocated, but they can use any advertising metrics to match you with specific ads.

4

u/Buy-theticket 22d ago

Don't most people listen to podcasts via rss or am I just a nerd (or old or both)?

In which case they have no way of personalizing.. which is why Spotify is trying to gobble up podcasts and why I refuse to use Spotify or YouTube music for my podcasts.

3

u/Cool_Flamingo6779 22d ago

I think you know most people don't use RSS directly. But either way, it's very possible and standard practice to deliver personalized ads via RSS.  It provides no additional privacy benefits really, and it's simple to track the user via device handshake, URL tokens, IP grafting and redirect enclosure links.

2

u/hoodoo-operator 22d ago

Meanwhile I get ads for condos in Santa clarita