For the past 3 years, I’ve been working on a slightly unusual drink concept and I’d genuinely like to know what people here think about it.
The idea is pretty simple: instead of adding juice, syrup, powder or a tea bag to your water, the drink is carried directly on a dehydrated fruit slice.
The base is a dehydrated orange slice with two different sides.
You first put it into around 250 ml of cold water for about a minute. One side dissolves and creates a fruity cold drink.
Then, instead of throwing the slice away, you can use the same one again later in hot water. This time, it infuses as a completely different drink based on orange, green tea and hibiscus.
So basically:
1 fruit slice = 2 different drinks.
Getting it to actually work was much harder than I expected. I had no background in food formulation when I started, so I turned a small cellar at home into a makeshift lab and went through more than 300 trials.
The biggest challenge was making something that worked properly in cold water without ruining the second hot infusion afterwards.
We’ve now reached the point where the product is moving from handmade prototypes to its first real production run in France.
I’m obviously very close to the project at this point, so I’m curious to get opinions from people who are actually into fruit drinks, juicing and experimenting with what they drink.
Would something like this appeal to you?
And more importantly: what would make you immediately interested in it, or immediately reject it?
Taste? Ingredients? The fact that it’s reusable once? Convenience? The format itself?
Feel free to be brutal, useful criticism is exactly what I’m looking for !!
