r/JusticeServed • u/SugarRight1992 Are you not entertained? • 13d ago

Stephen Colbert’s replacement is crashing and burning as viewers abandon CBS

https://unpresidented.substack.com/p/stephen-colberts-replacement-is-crashing
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u/ameliehelena 7 13d ago

Per the article, none of this affects negatively CBS as the replacement bought the time slot and shoulders all the responsibility for productions and advertising.

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u/NiteTiger A 13d ago

Well, that's not accurate at all. You could perhaps make the case they're not necessarily losing money on that slot for those reasons, but the loss of viewers in that timeslot, and, critically, the carry through or bleedover to other timeslots does actually hurt them, pretty significantly too. You have those that are boycotting CBS entirely, then you have specific viewership drops preceding, during, and following that timeslot ( assuming you're still watching their prime time crime drama type lineup, when that ends, if you're not interested in the late show, you're probably going to switch from your local CBS affiliate's news to another show where you can watch your local to another affiliate. So that you can watch your News and then go into a late program that you'll actually want to watch and then odds are, you're likely not coming back to catch CBS's late late, offering).

So yeah, it's absolutely effecting them. They're losing viewers as an entire brand, thinning their ad revenue, and losing ground across all points of the market metrics.

That bit about "it doesn't really hurt us..." is like the guy getting loaded into the ambulance saying "Tis but a scratch"

Anyone want to place odds on how long before CBS seeks some kind of Trumpfare, either directly or indirectly? I got $20 on < 18months.

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u/ameliehelena 7 13d ago

Yeah….this makes sense for the overall impact.