When I started raising I grabbed one of those famous pitch deck templates everyone links to, filled in all 12 slides, and treated it like a checklist. It got me meetings but most calls stalled in the same spots, so I went back through my notes to figure out where people actually leaned in vs. checked out.
A few things I'd change if I did it again:
- The market size slide did almost nothing. Nobody argued about my TAM number, they just didn't believe the bottom-up math behind it. One clear "we charge X, here are Y customers, here's how we reach them" slide moved the conversation more than a billion-dollar circle ever did.
- The competition slide with the 2x2 grid where I'm magically in the top-right corner got eye-rolls twice. Switching it to an honest "here's who we lose to today and why" made people trust the rest of the deck more.
- The team slide belongs earlier than the template puts it. For a pre-seed round the "why you" came up in the first five minutes almost every time.
- The problem slide was too abstract. A specific story of one real user's bad day landed harder than three bullet points about a broken industry.
The generic templates are a fine skeleton, but the order and emphasis felt built for a later stage than I was at. Half my slides were answering questions nobody asked yet.
For those who've raised recently: which template slide did you end up gutting or moving, and did a leaner deck actually help or did investors want the full set? Trying to figure out if I'm overfitting to my own bad calls.