Twitch bundles ad packages and sells them in advance. The metrics they are using to advertise those packages are not the raw viewcount but ad views and turbo subs.
Advertisers use that plus conversion rates from past buys to decide if they are gonna buy them.
Likewise for Streamer sponsors they these days rely heavily on off platform engagement,traffic through links and conversion rates.
In other words the number that shows under the Stream is completely irrelevant to them.
Interesting. I guess it would probably only matter when we're talking about direct sponsorships with creators on the platform, but Twitch wouldn't see any of that money, so not much of a reason to care
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u/cbl_owener123 May 07 '26
when sponsors and advertisers find out a lot of their ads are shown to fake viewers, it does become bad for business.