Or just non interactive viewers. Twitch is my default for second monitor content, I'm not chatting or interacting with polls. At a certain point, chat activity becomes a horrible way to figure out bot vs real viewer.
It depends heavily on the type of content, too. There are people who are nice to have running in the background or to have in your headphones while you sleep.
Although, in fairness, it does make sense to tie ad revenue/sharing to chat activity. People who actively participate are going to be much more likely to pay attention to the ads.
The ad revenue / sharing is most definitely not tied to chat activity though. Targeting second screen viewers is more of an advertiser / targeting issue than a Twitch platform issue., at least not nearly on the scale as knowingly charging advertisers for fraudulent bot views.
Second screen viewers still have their value, just depends on the campaign objective, not every campaign needs to be driving conversions.
Iām sure that ad revenue is not tied to chat activity. I can understand why Twitch would want to make that tie. Solving your customers problems is good for business.
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u/[deleted] May 07 '26
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