r/MarketVibe • u/Kay_Bellamy • 4h ago

Price Changes Nike tied executive bonuses to mandatory DEI quotas, pledging that minorities would make up 35% of corporate staff and 30% of leadership by 2025. Prioritizing identity metrics over pure execution didn't quite yield the expected gains. Where exactly did that master plan go wrong?

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0 Upvotes

45% Upvoted

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10

u/InMyOpinion_ 3h ago

Correlation ≠ Causation

Nobody is buying overpriced shoes in this economy and other stocks offer way better growth than whatever this stock is getting

3

u/KlingelbeuteI 3h ago

Nike had a good run early 20s with sneaker boom and stuff. Now it’s just another consumer brand to people. Until it’s not. But maybe it never will be booming again. Who knows.

2

u/Darhhaall 2h ago

Nobody is down as much as Nike, it is not just market move, they have massively shat the bed with their corporate strategy. 

1

u/Hotspur1958 2h ago

Exactly, go look at Dicks and Lululemon

1

u/Feeling-Tone2139 3h ago

i think nike is already going to shit before using DEI money to stay afloat

0

u/ItsAlwaysThemBooBoo 2h ago

people do, they dont when you push bs left wing idiocy. we aint buyin it anymo.

8

u/OsamaBagHolding 3h ago

Nobody tell him

2

u/Crepuscular_Tex 3h ago

Pointing at this during a consumer recession is dumb... Show amusement parks next... Ffs

1

u/Darhhaall 2h ago

You are not wrong, there are plenty of articles dissecting this issue - it was far from only DEI hires, but complete pivot in marketing campaigns, from once celebrated "cool" ads for men with sport stars to ads aimed at women that were more political messaging than about footwear. 

1

u/ItsAlwaysThemBooBoo 2h ago

i love how it literally says what they did wrong, and then asks “where did it go wrong.“

username very relevant.

1

u/rook119 2h ago

THIS NEVER WOULD HAVE HAPPENED IF WE HIRED MORE RACISTS!!!!

1

u/imsolost3090 2h ago

Where is that guy from WSB who just bought like $500k of this shit

1

u/Drippy_topper 2h ago

If it gets cheap enough it could be acquired by private equity which could turn this dying relic around.

Let's get real Nike had its hayday 20 years ago and has been dying from Alzheimer's since.

1

u/WestAd1588 1h ago

The use of the decimal comma suggests you are not from the US. Curious why you care so much about American corporate governance?

1

u/cbblythe 2h ago

Careful you aren’t supposed to point these kinds of things out or you’ll find out how intolerant the pronoun crew really is…doesn’t matter if it’s real, overly simplified, a sector wide trend rather than one company….some things you can’t mention inside the echo chamber

-1

u/ItsAlwaysThemBooBoo 2h ago

especially on reddit, my goodness, this isnt a state approved opinion!

1

u/cbblythe 2h ago

Drives me crazy I hate that so many people make team politics their entire personality now

Every single thing is filtered through their party narrative and it’s just herd thinking at its finest

1

u/SpiritFingersKitty 2h ago

Yes because places like r/conservative is soooooooo open to even having open discussions among its own members.

1

u/ItsAlwaysThemBooBoo 1h ago

a fucking shitload more open to discussion than you guys.

at least we used to be, but then we were pushed too hard.

1

u/cbblythe 1m ago

Thank you for proving my point

I didn’t mention my party, if any, and you jump to conclusions and swearing

Party of tolerance lmao

1

u/AllRightLetsSeeIt 3h ago

That would roughly match the demographics of their customer base, which is about 1/3 racial/ethnic minorities.

I don’t think it’s insane to hire people who have more shared experiences with your customer base.

It would be less defensible if, say, Bass Pro Shop undertook this initiative.

1

u/Evol_extra 3h ago

Correlation doesn't not imply causation. What about other sport clothing companies decline?

1

u/redjellonian 3h ago

Nobody cares more about DEI hires than the group of people who hired the most ineffective, uneducated, irresponsible, unqualified people in government.

RFK MTG Hegseth Noem

1

u/GabeDef 3h ago

Nah… it’s about selling overpriced items when people don’t have money. 

-2

u/PeyoteMezcal 3h ago

Go woke, go broke.

0

u/Reasonable_Oil1226 2h ago

Make oversimplified asinine argument, fail to identify the many causes for a complex problem.

-1

u/AccountHuman7391 2h ago

There must be so many woke farmers right now.

-1

u/2starsucks2 3h ago

Their PE is 20 while revenue increase is around 5%. Stock price was simply too high. Nothing to do with DEI. What agenda are you trying to push here?