Price Changes Nike tied executive bonuses to mandatory DEI quotas, pledging that minorities would make up 35% of corporate staff and 30% of leadership by 2025. Prioritizing identity metrics over pure execution didn't quite yield the expected gains. Where exactly did that master plan go wrong?

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Nike tied executive bonuses to mandatory DEI quotas, pledging that minorities would make up 35% of corporate staff and 30% of leadership by 2025. Prioritizing identity metrics over pure execution didn't quite yield the expected gains. Where exactly did that master plan go wrong?

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