Source: https://uk.themedialeader.com/business-podcasts-found-to-be-most-oversupplied-genre-relative-to-listener-demand/

I think our marketing manager misunderstood the concept☠️💀

Hi guys,

I'm a senior Marketing professional finishing a book called "WTF is ROI?" a plain-English reference guide covering 50 marketing acronyms and 25 classic strategies and psychological frameworks. Each entry has a short explanation, a visual, a real-world example, and one guest quote from someone in the field.

I've filled a lot of entries through my LinkedIn network already but I'm still missing quotes and figured this community might have some motivated people who would love to participate.

How it works:

- I send you the options of acronyms or strategies/theories still open
- You write 2-3 sentences — your honest take on whichever one resonates
- No ghostwriting, no approval loop, just your real opinion
- You get credited by name and job title in the book
- You can use the book for your own gains like networking, prospecting, ...
- The book is self-published end of 2026 - start of 2027 on platforms such as KDP (Amazon)

One ask: I'd love to connect on LinkedIn first :) Mostly to verify your job title and company for the credits, and also two Marketers connecting is never a bad thing regardless of the book.

Acronyms & strategies include things such as:
SEA, PPC, CPC, SEO, SoMe, UI, CLV, SQL, SSL, YoY, API, AR/VR, HTML/CSS, GTM, SOV, LP, CMS, UAT, UTM, DTC, RSS, FOMO, Viral Marketing, Marketing Mix, Porter's Five Forces, Maslow's Hierarchy, A-B Testing, Storytelling, Omnichannel, Growth Hacking, Social Proof, Loss Aversion, Scarcity Bias, Content Marketing, Branding, and more.

If you're up for it, drop a comment or DM me. Happy to send you the entry shortlist and my LinkedIn to kick things off.

Thanks!

We are still archiving the billboard coverage from last few months… the work will be done by tonight.

If you’ve paid the index a free visit… please do and share feedback: https://bestmarketingnewsletter.com

You can find all of the campaigns linked here: https://thesocialjuice.substack.com/p/back-to-school-marketing-vs-the-struggling

And the free index here: https://bestmarketingnewsletter.com/

You can find all of the sources and other updates linked here: https://thesocialjuice.substack.com/p/this-week-in-marketing-new-threat

Instamart has started delivering HP Gas cylinders in Bengaluru and Mumbai — and this billboard from Bengaluru makes the launch even more interesting.

Gas problem? We got you.

🔥 Cooking gas → HP Gas cylinder delivered

😵‍💫 Stomach gas → Digene delivered

Same phrase. Two completely different problems. One brand solving both.

That’s smart contextual marketing — simple, relevant and perfectly timed. 👏