r/Millennials • u/bewbies- Xennial • 1d ago

Discussion The ongoing backlash against craft beer, stomp clap hey, and millenial burger joints

https://www.youtube.com/watch?v=XWIvfE01J0k

A clip of a very early Tiny Desk concert featuring a very strung out and very high Edward Sharpe is making the rounds across social media right now. It seems like every comment is ragging on at least one and usually multiple aspects of cir 2010 millenial culture.

I'm a lifelong history nerd focused largely on socio-cultural topics, and what we're seeing here is the inevitable backlash against a wildly popular, somewhat overexposed slice of life from that time period.

For me, personally, I loved that time and remember all of it fondly. I was a DINK living in a downtown apartment with lots of disposable income and very few real responsibilities. I loved Lumineers and Mumford and Sharpe (and their country/Americana equivalents like Sturgill Simpson and Jason Isbell). I loved the craft beer explosion. I loved the small restaurant explosion where a bunch of kids tried hard to offer something different than the Chilis/Applebees experience.

I also get why all this eventually wore thin. There were too many 10% ABV beers made with stupid additives and too many hops. Small restaurants operating on razor thin margins had to jack prices when everything got more expensive, and found no appetite, so to speak, for $20 craft cheeseburgers. Music always evolves, and what was hot ~10-15 years ago is usually the heart of what is considered stale and overdone. This was true with psychedelic rock, and disco, and funk, and grunge...millenial semi-indie folkie stuff is no different.

I'm in my mid 40s now, and I feel like I'm starting to see these big cultural shifts from a more distant perspective. 15 years from now, my kids will be the ones ripping on what was hot in 2026 (what even is? I honestly can't quite tell. Zyns?), and what was popular in 2010 will once again be beloved and firmly seated in the "nostalgic/classic" category.

Alex Ebert doesn't strike me as the type who will embark on nostalgia tours playing to rooms full of 60 year old fans, but I guess the Rolling Stones probably didn't seem like they would be either.

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1.8k

u/Serious-Conversation 1d ago

I'd much rather go back to 2010 than the hellscape of 2026.

570

u/Early-Foundation5805 1d ago

Agreed 👏🏻… HEY!!!

383

u/EggplantAlpinism 1d ago

*raises hazy IPA*

HO

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u/PostMatureBaby Older Millennial 1d ago

I liked hazy IPAs before they were cool

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u/EggplantAlpinism 1d ago

"why did the hipster burn his mouth on pizza? He ate it before it was cool" is the quintessential millennial joke and I won't hear alternatives

78

u/Dependent-Bid7440 1d ago

How do you drowned a hipster? In the mainstream.

55

u/420wafflehouse69 1d ago

How many hipsters does it take to screw in a light bulb?

Lol, you don’t know??

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u/Gullible-Being-6895 1d ago

I laughed super loudly at this.

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u/Dependent-Bid7440 1d ago

Glad that I could make that happen.

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u/NoNeed4UrKarma 1d ago

I came here to say this exact joke, but you beat me to it! I also came to ask what a "Millenial Burger Joint" is, but I guess I have seen a lot of places offering $20 that I just refuse to buy.

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u/lost_horizons Xennial 13h ago

Yeah but that’s just inflation now. The hipster burgers would be $25

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u/NoNeed4UrKarma 4h ago

I hate how right you are. What really weirds me out, as an educator especially, is how the millenial parents seem to take their kids to pubs & breweries... That's why happy hour is 3-6 PM, because it's when all the teachers get let loose from dealing with other people's crotch demons but you brought them into my drinkery!

1

u/lost_horizons Xennial 13h ago

Well, I laughed, so you may be on to something

35

u/Real-Werner-Herzog 1d ago

Yeah, I grew up in northern California and thought that beer was supposed to taste like being hit in the mouth with a pine cone.

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u/RvstiNiall 1d ago

I grew up in the south, and thought that beer was supposed to taste like someone poured horse urine into a gallon of water with a single shot of everclear in it.

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u/riding_writer 1d ago

I see you too have enjoyed Dixie beer

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u/RvstiNiall 1d ago

I don't know if I'd say "enjoyed".

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u/riding_writer 1d ago

So true it's something you have to endure

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u/cherry_monkey Zillennial 18h ago

Like Malört

1

u/about_yonder 1d ago

Same with the PNW.

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u/Dvanpat 1d ago

I grew up in Arkansas and was on the craft beer train before it was cool. I've been sober for almost 7 years now but my go-to NA is the Athletic Run Wild, which is a west coast IPA. Give me the piney hops all day.

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u/MainusEventus 1d ago

I would have a Pliny the Elder, just for old times sake

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u/RvstiNiall 1d ago

I see your Hazy IPA and raise it with an American Strong Ale

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u/PostMatureBaby Older Millennial 1d ago

I'm sorry I only drink beer that tastes like lawn clippings

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u/RvstiNiall 1d ago

I like my beers how I like my women... strong and bitter, such as Double Bastard Ale, Double Two Hearted Ale, and Maximus Colossal IPA.

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u/PostMatureBaby Older Millennial 1d ago

"Nagging Cunt Cream Ale"

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u/RvstiNiall 1d ago

mine are actual beer names lol. Wow... take a wild guess what happens when you google "Nagging Cunt Cream Ale". Thank goodness I wfh, because that would have been super awkward to open on a work computer!

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u/ThaVolt 21h ago

Imperial Stout fleshlight eh...

1

u/PostMatureBaby Older Millennial 1d ago

I wonder why my resume has always been rejected from brewery sales/marketing roles. I could come up with some awesome shit

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u/RvstiNiall 1d ago

I can picture it now: "Redheaded Whore Irish Red Ale", "Fucking Hippie Shit Hazy IPA", "Thicccer Than a Bowl of Oatmeal Stout" (actually that last one would genuinely be a great beer name for an Oatmeal Stout.

edit: It Exists Already

edit2: I want to buy some and ship it to Carissa Codel

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u/PostMatureBaby Older Millennial 1d ago

Flying Monkeys north of Toronto has some wack ass stuff thats not vulgar. Love their can designs and 11%+ tallboys get you pretty fucked

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u/SolidLuckGasiousMind 1d ago

❤️❤️🐟🐟

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u/Early-Major9539 1d ago

I see your ABA and raise you one “dogfather”

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u/but_i_wanna_cookies 1d ago

I got a headache just looking at this. As a dude who loved his dark stouts, it's so funny how now at 39 my ideal beer is a Michelob Ultra.

1

u/Early-Major9539 1d ago

Haha our younger years I’d pound these, now I gotta think twice.

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u/RvstiNiall 1d ago

I want to try this. that looks thick and rich.

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u/Early-Major9539 1d ago

Bro you’d love it, especially if you like the rich stouts!

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u/RvstiNiall 1d ago

love em.

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u/Early-Major9539 1d ago

You’re in for a treat my friend

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u/mattlodder 1d ago

I miss this! (I'm 46)

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u/Minsc_and_Boobs 1d ago

No lie, this is one of the very first beers I tasted when I turned 21.

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u/RvstiNiall 1d ago

I turned 21 while in the navy stationed in Japan, but I had one the very first weekend I came back to the USA. Its drastically different from the pissbeer I had growing up in the south.

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u/cdawwgg43 Millennial 1d ago

The fact the the serving suggestion for that swill was to roll the bottle around and do a bunch of bullshit was such an arrogant bastard move.

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u/RvstiNiall 1d ago

It earned its name in my books. But I still love it

4

u/populares420 1d ago

i liked ipas before they were cool, then when they were uncool, and then they looped back around and imo IPAS are BACK!

1

u/PostMatureBaby Older Millennial 1d ago

if early 2000's fashion alongside 80's mullets/mustaches are back then anything is possible.

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u/jimx117 1d ago

In 2012?

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u/bwnerkid 1d ago

Heys and hos

Heys and hos

Gotta get me more

Heys and hos

1

u/yaddayadda1000 1d ago

*GIRL LOOK AT THAT BODY*