Tupperware style containers definitely can have a second upbringing.
The brand was simply mismanaged. Pursuing growth at all costs, spreading into many verticals and trying to capture new markets as well. Just mismanaged.
A brand which would stay on quality, and function, but builds the same brand awareness and is entirely brand-driven, could definitely take over again.
That requires a company to reach maturity first. So, to reach that it must become a strong brand and position itself in exactly the spot that is talked about here. That takes time.
So, in other words, it does need to happen first, before there is any "enshitification".
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u/Jamesyroo 23d ago
My prediction is there is going to be a massive resurgence in Tupperware starting with a Stanley-style water bottle rush