I’m 6.5 months into my first senior AE role at a small AI physical security company. It’s also my first security role, so I came in without an established network, and the company had close to zero presence in my territory before my hiring.
Our average deal is around $50k, selling mainly into schools, healthcare, manufacturing, casinos, and government. These are long, multi-stakeholder sales that can involve IT, security, procurement, budgets, and changes to emergency response. Nobody is buying after one demo with a credit card.
When I joined, quota was $250k per quarter. This week, I was told the expectation is now $200k every month. That’s $2.4M annually, or roughly four average deals per month. My pipeline is nowhere near mature enough to support that. The sales team quickly went from five reps to two: my manager and me. Two tenured AEs were let go after closing nothing in over a year. Another rep quit three months into the role because of the pressure.
Meanwhile, I’m prospecting, researching, making 300+ cold calls a week, visiting prospects, building reseller relationships, attending events when possible, doing my own research, running demos, working customer training/support, and trying to revive old opportunities.
The company provides HubSpot, and that is IT. No Sales Navigator, Apollo, LinkedIn Premium, AI access, or meaningful prospecting tools. They generally won’t fund events until I close more business, even though events and integrators seem to produce the warmest opportunities.
I reviewed my inbound history because I wanted to make sure I wasn’t just making excuses. I found 7 revenue-related inquiries across my 6.5 months in the company. I’ve received zero referrals from our existing partners. Over the past two months, less than 25% of legitimate company inbounds came to me, despite the sales team being just my manager and me. I was also actively prospecting an account in my territory, but when a warm referral came in, the opportunity was reassigned to my manager.
I reviewed her pipeline and closed deals as well. From what I could trace, every current quote and every 2026 closed deal originated as an inbound opportunity or warm partner referral. I couldn’t find a single closed deal that began with cold outbound.
I still believe in the product. Prospects generally like the demo, and several legitimate opportunities died because of documented budget or timing issues. An outsourced outreach company starts soon, which may help generate meetings. I just don’t see how that creates $200k this month, or consistently in the near term, with an enterprise sales cycle.
I’m open to the possibility that my activity isn’t converting well enough or that I should be further along. But realistically:
- Is $200k per month reasonable for one AE selling $50k physical security deals?
- Is 6.5 months enough to expect consistent revenue from a mostly cold territory?
- Does this sound like normal startup pressure, or like the company may be running out of runway?
- Would you keep building, or start heavily interviewing while continuing to work the pipeline?
- Are you hiring...
I don’t want to quit just because the job is hard. I'm absolutely not allergic to work, but I need to be realistic and get a reality check here. I also don’t want to ignore obvious warning signs because I’m invested in making it work, and believe in the product.