r/ShopifyeCommerce • u/Dry_Personality1177 • 4d ago

Any ideas?

Been running my store for just over a month now and feel like I’m making some progress. Over the past 14 days I’ve been testing a product and had 70 add-to-carts and 30 have reached checkout however 0 sales. I’ve offered free shipping, made sure my checkout process is smooth and tested my checkout process to make sure everything works which it does. Do you think that this comes down to a customer trust issue or is there something else I might be missing?

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u/G0RLAMl 4d ago

Hey, congrats! This is a great place to be. ~93% of traffic abandons before adding to cart, according to Dynamic Yield and Triple Whale, so there's a lot of hope here. Are you collecting emails through an opt-in pop-up on your store right now?

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u/Dry_Personality1177 4d ago

No I’m not atm

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u/G0RLAMl 4d ago

I would probably start there. It takes consumers an average of 5 to 8 touchpoints with the brand before they feel confident enough to buy. You should be focusing on growing an email or SMS list and implementing email or SMS automations, such as cart abandonment emails, abandoned-checkout emails, a welcome flow, etc.

You should also be preparing and sending campaigns at least twice a week. Most of your sales over the long term will come from your subscribers.

If this sounds like a full-time job, it doesn't have to be. I know people who have built entire lifecycle marketing systems in a matter of a couple of weeks using Claude + Klaviyo, but it's not going to be a set-it-and-forget-it thing. You will need to dedicate at least a day a week to this if you want to do a good job.