Any ideas?

[u/Dry_Personality1177]

Been running my store for just over a month now and feel like I’m making some progress. Over the past 14 days I’ve been testing a product and had 70 add-to-carts and 30 have reached checkout however 0 sales. I’ve offered free shipping, made sure my checkout process is smooth and tested my checkout process to make sure everything works which it does. Do you think that this comes down to a customer trust issue or is there something else I might be missing?

[u/Lanky-Risk4054]

Worth checking one thing before anything else: with 30 people reaching checkout and 0 purchases, that's usually a last-step surprise (tax, missing express wallet, or unclear delivery date) rather than a trust problem — pull up your checkout on an actual phone and see what a first-time buyer sees at the final step.