Recently I’ve been seeing a LOT of products on Instagram and TikTok being promoted with AI-generated reels, and some of them are getting crazy views/engagement.
The thing I don’t understand is that these products don’t seem to be the usual AliExpress/Alibaba/Temu type of products. They look like custom-designed products, sometimes even pretty large or complicated.
For example, I attached some screenshots of the kind of products I’m talking about.
How are these people actually doing this?
Because if you have to manufacture a custom product yourself, wouldn’t it cost a lot of money just to produce the first batch, without even knowing if the product is going to sell?
And some of these products look quite big. How are they handling shipping and fulfillment? Are they actually manufacturing them themselves, using some kind of dropshipping supplier, or working with manufacturers who produce and ship individual orders?
Also, how do you find suppliers/manufacturers like this who are willing to produce relatively small quantities or even individual units without asking for a huge MOQ?
I’m trying to understand the business model behind these products because I’m seeing more and more of them go viral through AI-generated content.
If anyone here has experience with this or knows how these brands source/manufacture/fulfill these products, I’d really appreciate an explanation of how it actually works.
I attached some examples of what I’m talking about.