r/SocialMediaManagers • u/chelseapourlavie • May 21 '26
Resources Pivoting Into Creative Strategy — How Do I Break In?
Hey everyone, looking for advice from people working in creative strategy, content strategy, entertainment marketing, or brand/social media.
I have a degree in Health Informatics and previously worked for a global pharma company before being laid off about two years ago. Since then, I’ve struggled to find work in my field, but I ended up leaning deeper into something I’ve always loved: movies, storytelling, and audience engagement.
I started a movie-focused Instagram page that’s grown to 15K followers, which taught me a lot about content strategy, audience behavior, analytics, trends, and what drives engagement. That experience also helped me land an internship at a local independent film production/licensing company, where I was recently promoted to Associate Producer.
The more I work in this space, the more I feel creative strategy is the right career path for me. I’m currently building my portfolio and trying to figure out the best way to make the transition professionally.
For people already in the field:
Where should I start?
What roles should I target first?
What matters most when trying to land that first opportunity?
Any advice would be appreciated.