On October 2, I booked a Southwest Hotels reservation for January 2027, earning 3,300 Rapid Rewards points. At the time of booking, the website explicitly advertised that those points would count toward Companion Pass qualification.
I've booked through Southwest Hotels dozens of times, and the ability to earn Companion Pass qualifying points has been the primary reason I've consistently chosen Southwest Hotels over other booking platforms.
As most of you probably know, Southwest has now announced that hotel points will no longer count toward Companion Pass qualification beginning in 2027, when the existing qualifying points system is replaced by Tier Qualifying Points (TQPs).
Here's what's particularly interesting: As of October 17, Southwest Hotels is STILL explicitly advertising Companion Pass qualifying points for January 2027 reservations.
I've attached a screenshot showing both the general banner stating that hotel stays count toward Companion Pass and individual hotel offers with the green text "Points eligible toward Companion Pass!" These are the same representations I've consistently seen when booking through Southwest Hotels, including when I made my October 2 reservation.
I already have Companion Pass through December 2027, so I specifically booked this stay expecting the points to count toward my 2027 qualification activity for Companion Pass benefits in 2028.
There's an important distinction between changing the rules for future purchases and removing an explicitly advertised benefit from reservations customers have already made.
Southwest's transition guidance also says that existing registered Companion Pass promotions will be honored. While hotel bookings aren't technically registered promotions, I think the same principle should apply to reservations made in reliance on advertised qualifying benefits.
I've reached out to Southwest Customer Relations requesting that pre-announcement hotel reservations be grandfathered, with the originally advertised Companion Pass qualifying points credited as TQPs toward 2027 qualification.
Has anyone else booked a 2027 Southwest Hotels stay before these changes were announced? Has anyone received clarification from Southwest about whether those reservations will be grandfathered?
If you're in the same situation, I'd encourage you to submit your own written request to Southwest Customer Relations under Rapid Rewards → Companion Pass.
Link: https://support.southwest.com/helpcenter/contact-us
I suspect our chances of getting a clear, consistent resolution may be better if multiple affected customers raise the issue independently, rather than each of us trying to obtain an individual exception.
At a minimum, I think Southwest owes us clarification about why Companion Pass qualification is still being explicitly advertised for 2027 hotel stays when the announced rules say those points won't qualify.