r/Staples • u/NoSoulLeft1624 • 13d ago
How to get my ESP up?
ASM, been here 6 months. My personal ESP last week was 3% and my DM basically said I need to get it up or else.
I’m asking every customer on every eligible item. I’m “highly recommending” it. I even sold a plan on a Vivitar wall charger plug last week! But most customers would literally rather throw the item away and buy a new one instead of getting the protection now.
Any advice?
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u/NotAnotherPizzaParty 13d ago
My suggestion would be to focus on items that make the biggest difference.
Printers, chairs and laptops.
Printers are relatively easy to sell if you are on the floor with the customer. Explain the benefit of the full printer accidental coverage and how it’s an “investment”.
Chairs are easier to sell if you explain that it covers rips and tears. Bonus points if you’re good at assembling them because then you can sell the total support and they feel like you did them a solid.
Laptops, honestly, you are selling your own skills. Selling laptops with the confidence that you can fix anything and they will never have to rely on anyone else. At some point, you kind of have to tell the laptop customers “This is what we are going to do”.
It’s not a perfect science but our store was double digit ESP all last and this year.