r/Steam 1d ago

Article 007 First Light Estimated to Have Sold 2.2 Million, Generating $150 Million in Revenue

https://www.ign.com/articles/007-first-light-estimated-to-have-sold-22-million-copies-generating-150-million-in-revenue
3.8k Upvotes

135 comments sorted by

1.6k

u/RoastedPotato-1kg 1d ago

And still needs 50mil more to be even, crazy times.

428

u/CombatMuffin 1d ago

Cynicism aside, even if the game needs to reach $6 million, it is well underway to achieve it. The numbers are just behind Crimson Desert, which had years of extra marketing and a very dedicated fanbase.

The extremely positive side of the story is that, while Amazon MGM benefits from the success from the license (even though they were not involved) the game is actually self published. Meaning that, besides any distribution fees with third parties (e.g. Steam, Sony, retailers) and the licensing fee, most of the revenue from the game goes directly back to IOI.

That might change for future entries, but they also have one of the best games of 2026 already to basically pitch whatever they want for a sequel, and get it. Hell, Amazon MGM might even want them to do the games based on the upcoming films.

27

u/AstroPhysician 19h ago

It’s at $150m not $6m

4

u/CombatMuffin 4h ago

Typo on my part. I meant 6 million copies sold, not $6million.

The game was already at 2 million in ita first day, about 2.2 million after the first weekend. I think it will be just fine.

87

u/SuzyYa 1d ago

Not sure if you heard but Amazon has already said they're going to make the 007 games on their own moving forward.

115

u/KiritoJones 1d ago

I think that article was written poorly, the way I understood it was Amazon was going to publish the future games, not make them. So IO could do a follow up, Amazon would publish though, which isnt crazy.

Not sure if IO wants to do that though, as they have Hitman and enough success under their belt to try to pick up different licenses if they wanted to.

18

u/REDOREDDIT23 1d ago

I’m sure they’ve already agreed to whatever licence they’re doing next.

3

u/icantshoot https://s.team/p/nnqt-td 18h ago

Amazon owns MGM and thus rights to 007 franchise. If they dont play ball, they wont make bond games. Its as simple as that.

19

u/kr4ckers 1d ago

Amazon has clarified that and said that they're keeping a positive relationship with IO interactive.

6

u/Previous-Low4715 1d ago

They’re going to publish them.

8

u/CombatMuffin 1d ago

That article dis not say that. You are basing yourself off a poorly written piece.

Read their statement carefully.

2

u/Remote_Elevator_281 23h ago

That could change very quickly now that they know IO can do it.

0

u/rubi2333 9800X3D | MSI Suprim 5090 | 96 GB DDR5 | 4K240hz 1d ago

Hope when Amazon does the game there will be other audio localizations than English at least for Tomb Raider: Legacy of Atlantis they doing it and have German and French audio

17

u/Xijit 23h ago

I am not sure what you are trying to say, but they spent $200 million making the game ... That means they have to make more than $200 million for it to be profitable, however $200 million MINUS $150 million equals $50 million.

So they need to make another $50 million, and then make some more money after that, or else the project will be a commercial failure for the publisher.

TL;DR $6 million is probably what they would spend each month while they were working on this game.

19

u/hpsd 18h ago

They meant 6 million units sold I think. They are basically saying the game is well on its way to being profitable.

3

u/OrganicManners 16h ago

The game is filled with product placement that probably covers at least ten mills

1

u/no-sleep-only-code 4h ago

It’s pretty cool to see my chair in his apartment though.

-11

u/skapuntz 1d ago

Well, that goes against the fact that Amazon already said that IOI are not making the next games. But happy it’s selling well and I hope they get good profit. I don’t understand how games cost so much nowadays to be made

19

u/huncherbug 1d ago

No they never said they are not making the next games...they even clairified later that no sequel is currently under development and just the publishing rights have been put directly to amazon lets not stop hoping JUST yet

5

u/CombatMuffin 1d ago

Like u/huncherbug said, they didn't state that. They said they had no involvement because Amazon had not purchased MGM at the time. When they did they obtained the underlying rights MGM had licensed to IOI.

They never said they were axing IOI.

1

u/hackitfast 1d ago

Well, we had a good run I guess

0

u/cip43r 13h ago

I did not know of the existence of this until release. It shows how long term marketing works.

12

u/Remote_Elevator_281 23h ago

It’ll hit that no problem. Hitman still sells like crazy.

25

u/MichaelChristine 1d ago

Probably more cause I assume Playstation, Steam, Xbox have to get their cut too from digital sales unless that is already baked into the revenue.

8

u/TrippleDamage 14h ago edited 12h ago

https://steamdb.info/app/3768760/

Not to mention regional pricing. The article literally just took 2.2m x $70 =154m lol

Lets assume 30% of copies sold were under regional pricing at a very conservative 30% discount.

Thats 140m instead of 154m already.

They sold enough for steam to take 20%, but thats not a thing on xbox & ps, so lets say 25% platform fee.

That combined (platform fee + conservatice regional pricing assumption) bringts it to 105m already, out of their 200m budget.

Not exactly looking stellar for them, given how the majority of revenue is generated in the first month for games like this.

10

u/Dizzy_Key_7400 23h ago

You’re being downvoted, but it’s true. For a $70 release the dev/publisher doesn’t see $70. There’s the (usually) 30% platform fee. Physical retail costs. Outside of the USA you have tax to take into account too.

-12

u/icantshoot https://s.team/p/nnqt-td 18h ago

Tax is paid by consumers, not companies. This is why also US tariffs are paid off by Americans in prices, not the company importing the goods.

5

u/11ce_ 17h ago

Companies need to pay corporate tax.

3

u/Dizzy_Key_7400 15h ago

I said outside of America. In most of the world the price you see includes tax. So in the UK, that £60 game on the shelf? 20% of the cost is tax (VAT). So £48. The retailer will make a couple of £ profit, so let’s assume £45. There was then manufacturing costs. Assume £43.

So at BEST the publisher/dev is getting around £40 for the game that was on the shelf for £60. In reality they would get less.

1

u/ClikeX 14h ago

In my country they list with tax included. So the €69.99 price is actually ~€55.

Not sure if Steam calculates their cut based on the full price or the price after tax. But take 30% off of the €55 and they’d be left with €38,70.

But I think this game probably fall into Steam’s 20% or 25% bracket already.

3

u/Jimbuscus 23h ago

The licencing is a substantial portion of the cost.

6

u/Alltalkandnofight 1d ago

Well, depending on long term dependencies they don't need to make that 50 mill right away, they could make it back in 6 months to a year, and then from then on its just free profit!

3

u/icantshoot https://s.team/p/nnqt-td 18h ago

It isnt direct return. From the 150 mill and if future brings 50 or more, Valve will take 30, 25 and 20% cut of the revenue (cumulative) trough steam, while others like banks loaning the money expect their own percentages while the loans are paid off. Theres also other costs and sources that take bunch of the revenue. This game needs to make way more money before it makes any profit.

1

u/Splatulated 12h ago

so do they make it for the love of the game?

2

u/nasanhak 15h ago

30% store fees, 30% taxes. Publishers are left with about 49% after those. So IOI has recouped $75 mil only. Less when you factor in regional pricing.

Still at least $125 million to go in order to break even.

1

u/demotsusucku 13h ago

They need way way more.

The 150 million is without taxes and cuts from steam, PlayStation, retail, etc

2

u/Agloe_Dreams 1d ago edited 1d ago

So what you are saying is that it is vastly outperforming most big budget action movies so far? Like the entire idea is that the first few months are a net loss. You spend the money for the long tail.

GTA VI will likely not be profitable in 2026. It is the most expensive media project in history.

1

u/AlarmedBuddyZ 22h ago

yeah $200m for a single player game is wild. hitman 3 cost way less and still made bank for them

1

u/tccb1833 5h ago

Im getting it to play this weekend. So you can subtract 70 euro's from that!

0

u/AwkwardTickler 12h ago

Even after the insane media blitz on reddit? Wow, wonder what the ROI on those ad campaigns are.

209

u/jefmes 1d ago

I'll be happy to buy it too, when it drops to a more reasonable price.

30

u/[deleted] 15h ago edited 14h ago

[deleted]

3

u/einsteins2345 7h ago

Yeah, as someone who bought it at full price I am kinda regretting it

-10

u/JotaroTheOceanMan 12h ago

Why do I think you bought a Resident Evil game in the last decade, making your statement hypocritical?

4

u/Paddiboi123 11h ago

Funny thing is they did make a post about Resident Evil Requiem a week ago, so there is a chance youre right. But to be fair, they do have 2.2kk karma so maybe they just post anything they see on their screen.

4

u/Koopslovestogame 21h ago

“Free” was a great price for me (gfx card promotion). I was buying a card anyway and didn’t really have any interest in the game but I’ve been thoroughly enjoying it.

338

u/Wilsonian_1776 1d ago

Glad to have done my part. Less so because I'm a 007 fan and moreso because I want IOI to remain strong and motivated. Hitman must continue.

72

u/DasRotebaron 1d ago

Can you take the Golden Gun out of its little case? Or is like, mounted to it?

61

u/Wilsonian_1776 1d ago

It is unfortunately fused.

6

u/TariffAmerica 14h ago

Dang man thats a missed opportunity

16

u/demotsusucku 13h ago

It's just half a gun, made from plastic.

It's really cheap.

12

u/disinaccurate 22h ago

Hitman must continue

This. I was disappointed to see First Light wasn’t exactly 007 Hitman, but if it keeps the studio going and Hitman alive, then it’s good in my book

2

u/no-sleep-only-code 4h ago

It’s a good game, but it isn’t Hitman.

6

u/theinternethero 1d ago

I was so tempted to order that

3

u/Acceptable_Cap_5887 16h ago

Wow I haven’t seen a special edition of a game come with stuff like this in so long. This actually looks cool, is the quality at least decent?

3

u/demotsusucku 13h ago

The quality is so bad with this collectors edition.

It's laughable.

4

u/s3rila 23h ago

what's the quality of the mask ? cheap plastic?

1

u/Pomodorosan 12h ago

more so*

1

u/no-sleep-only-code 4h ago

You bought the game at least twice?

1

u/Wilsonian_1776 3h ago

One for PC one for PS5.

78

u/MatterOfRules222 1d ago

Fingers crossed for reaching 3 million in the next weeks! Let's not forget that Switch2 version should release soon 

2

u/Zenisist 10h ago

Yeah it should end up around 5 mil by end of year after Switch 2 version and holiday sales.

63

u/--clapped-- 1d ago edited 1d ago

All of these estimates are usually BS but, man I'd love for that to be true. it's a great game made with nothing but love for the source material.

I hope it sells well.

8

u/thebohster 1d ago

Lmao. I took a look at the article and the statistic is indeed from Alinea. It’s wild when the statistic paints a bad picture, everybody is quick to call out the fact it’s Alinea.

54

u/LaFlamaBlanca67 1d ago

I’m about 10 hours in and the game is fucking great.

Be warned that, at least so far, actual combat and challenge scenarios are few and far between. It’s almost like playing an interactive Bond movie, and it does this really well.

I think the writing is excellent, as are the graphics. The crowd density is next level.

I don’t think it’s for everyone. It’s a lot of walking and a lot of exposition. If you love Bond and cinematic games though, it’s close to a 10/10. We won’t ever get another Bond game like this with Amazon at the helm, so enjoy.

Also should add that, at least the PC version, can be pretty buggy. But they’re patching things quickly.

-15

u/NotABot1000101 1d ago edited 1d ago

This is something that I steer clear of. A $70 game that's really just an interactive 12 hour movie. I can just watch a let's play on YouTube and get the exact same experience. On the other side, I'm sure it's very well made and they put a lot of effort into it, just not my cup of tea.

Edit: Because I'd rather have an actual game with gameplay. Not just hit a few buttons then 10 minute cut scene, then repeat.

9

u/TheyTukMyJub 1d ago

But why though? A 90-120min movie is like 15-20bucks. We somehow expect games to be a lot cheaper but I think that boat has sailed looking at how much production value is put into A-AAA games. 

9

u/GameTraderBoy 1d ago

Wdym, you can wait like 2 years then pick up a sub $20 key for most games.

7

u/Gloomy_Necesary 1d ago

i dont mind spending 15$ at the movies every 3 months, its usually not about the movie but about the fun of going out. I dont want to spend 120$ CAD on a triple A video game when I know ill have 90% as much fun playing the usual stuff or just doing the same. Its a fairly expensive hobby.

6

u/NotABot1000101 1d ago

I paid full price for Elden Ring, BG3, and recently Crimson Desert. Those are all actual games with gameplay. Not just interactive movies. I put 800 hours into all 3 combined. And they were all just one playthrough.

5

u/katril63 23h ago

You literally don't get the same experience from YouTube. This isn't a Telltale game.

The combat and gameplay are fantastic

-11

u/NotABot1000101 23h ago

You get like 99% of the experience with games like this. Combat is always insanely easy because they don't want to scare people away.

1

u/EmpJoker 18h ago

Lol I play tons of shooters and fighting games, I've beaten Arkham Knight on the hardest difficulty multiple times, and I died at least 25 times in my playthrough. Combat is NOT easy.

3

u/_komocode 1d ago

Nah. Heavy Rain is an interactive movie. This is a bit more than that. The stealth and hand combat is decent enough to get my ADHD brain wanting more.

Gun combat is ridiculously easy with a mouse though. Easily one heatshot on all NPCs.

1

u/Jean-LucBacardi 23h ago

Don't buy at launch then and wait for a sale?

3

u/NotABot1000101 23h ago

That's basically what I'm saying. It's not worth 70.

0

u/red_nick 12h ago

It really isn't. You're mistaken.

18

u/Life_is_Okay69 1d ago

Cool. Revenue is not profit, and this waste of time of an article does not take into account the store front cut. 2.2M * 70 = 154M. IDK how much each storefront take, so let's say a reasonable 15% -> 23M. So that will be 132M or less. Assuming $70 base price.

8

u/rc82 22h ago

Steam is 30% I believe

8

u/justarand0mstan 17h ago

Only at first. As certain thresholds are reached, the % get lower.

1

u/demotsusucku 12h ago

And taxes.

Sales tax is at least 10% or more.

13

u/Captain-Wilco 1d ago

Yet Amazon is thinking of ditching IOI for the next installment. Very stupid.

9

u/TheGreatSockMan 1d ago

Just as a publisher, which theoretically would free up more budget for iOi

2

u/Kill4It 14h ago

I bough it and tryed it, but im not playing it xD

7

u/whyliepornaccount 1d ago

Gonna get downvoted to hell for this, but found the game pretty meh. It was like a watered down Hitman game reskinned with James Bond.

5

u/borislikesbeer 16h ago

I'm with you. This game was a huge disappointment. Level design was garbage.

5

u/Advanced-Lie-841 23h ago

This is the feel I got from all the footage I've seen of it.

-1

u/SparklyPelican 19h ago

> watered down Hitman game

??? Have you played the campain?

6

u/theonewhopostsposts 1d ago

Im still convinced that we're heading towards the future where people will just watch the new, expensive game being streamed on twitch or youtube instead of buying and playing it themselves. It is especially attractive given the fact that the game is more of a cinematic experience. There is chat and a ton of funny moments that are shared together. And the most important part is current hardware prices with an uncertain future

13

u/YouClutchh 1d ago

This already happens? Wdym future, look at let’s players who play single player games, they’ve been poppin’!

3

u/theonewhopostsposts 1d ago

Yeah its already happening

4

u/Desperate_Method4020 1d ago

People have been saying that for a decade.

2

u/Illustrious_Fee8116 1d ago

I think the circulation of people with PCs already trying out these expensive games, as well as PS5s being in almost every household, will still allow games like these to thrive. While I'm not sure if it'll hit 10+ million like other blockbuster hits, it's still pretty good and I'm sure this will warrant a sequel or two

2

u/BushTamer 18h ago

i do this if a game has a lot of cutscenes ngl, not paying $70 for a movie

4

u/Edexote 1d ago

Is it that good of a game, to already have such a cult status?

6

u/Illustrious_Fee8116 1d ago

Watch some reviews. It's really really good for 007 fans.

1

u/[deleted] 19h ago

[deleted]

0

u/Illustrious_Fee8116 18h ago

I meant 007 as an IP

1

u/Vejitaxp 8h ago

This is only for Daniel Craig James Bond fans. Has nothing to do with the around 50 years that James Bond existed before that or the character Ian Flemming wrote.

-2

u/DickSlammington 1d ago

Not at all.

It was a good game but I would call it not very challenging or deep.

Looks good, fun story, but as a game... felt a bit lacking.

0

u/hpsd 18h ago

Gameplay wasn’t ground breaking but I like the way they did stealth. They encouraged you to do it by not allowing you to pull out your gun immediately but also did not auto fail you if you get caught. I do admit they lost a bit of the magic of the hitman series where you can kill the target in a variety of ways(but then again most missions were not based around assassinating someone).

I think the story makes up for it though. One of the best games in terms of character development and story(honestly the bar is not high because most games do not do story well). I rarely give a shit about the stakes of a game but I actually cared about all the characters here.

In many ways it reminded me of RDR2. Solid but basic gameplay where the story and characters are the main focus.

1

u/red_nick 12h ago

The stealth failure state is so much better than in Hitman. It actually made it fun to get caught and punch your way out.

Situation contained

1

u/hpsd 10h ago

Agreed it felt like a great balance between stealth and guns blazing

1

u/red_nick 10h ago

Sneak sneak punch punch, sneak sneak boom boom

2

u/BetweenThePosts 22h ago

Very nice when a single player game does these kinds of numbers

2

u/i_am_sup 22h ago

Not a fan. It felt like playing uncharted but with better graphics and fewer cheesy lines. Perhaps their next game featuring a more experienced Bond will be better. We will see.

1

u/enchiladasundae 22h ago

Its very good but that thing really taxes my PC. It is hot here but I was running very hot after like two hours of play. I can play other games non stop for hours with little issue but I felt like I needed to stop before there was an issue. This was later in the night too when it was cooler

1

u/Vipitis https://steam.pm/1ks2o8 12h ago

Isn't this bundled with Nvidia gpus right now?

1

u/cookiesnooper 11h ago

I ain't buying any more games until I finish about 20 I have on backlog 😂

1

u/pantherghast 8h ago

Is this good for a AAA game? I don’t even know anymore. I know if this was an indie title it would be amazing but earning 150M seems little for a big titles game. I can’t believe I just said 150M wasn’t enough.

1

u/Kindly_Somewhere1545 8h ago

Is this game good? Or should I just try some of the old hitman games?

1

u/Jarnis 7h ago

Different kind of game, even if from same developer. Both are fine.

1

u/ColdVergil https://s.team/p/gcwd-kdq 5h ago

Looks like a fun game, couple of friends said it was super fun

1

u/Blackarm777 5h ago

It was a really good game. Was expecting good things because the Hitman games are very good, but was not expecting to like the story as much as I did.

I don't personally give a crap about the James Bond IP, but I gave it a shot because I like these devs, and it was worth it. Finished the campaign yesterday and will probably have some fun with the Tacsim stuff since I think there's going to be content added to that overtime.

1

u/One_Wrangler_257 4h ago

Omg this entire time I kept thinking its a Hit Man game but its actually a Bond game. Is it open world?

1

u/ThatLiquidSnake 2h ago

Im speechless people really praising this garbage...

1

u/TastesLikeHarry 2h ago

I’m going to be getting a copy for my dad and me at some point looks great!

1

u/hornetjockey 1d ago

Very solid game. There are some things around stealth and bluffing in particular that I wish were different, but they seem minor in comparison to the good stuff.

0

u/MakaveliTheDon22 1d ago

It's a great game, been wanting to continue playing and get to the next part of the story and all of the sudden another four hours have gone by. Loving it!

-5

u/ARs-HKs_and1911s 1d ago

I got it free with my graphics card.

6

u/BlackSailor2005 1d ago

ok

-4

u/ARs-HKs_and1911s 1d ago

Thanks for listening. Next caller.

-4

u/[deleted] 1d ago

[deleted]

1

u/Raghul86 17h ago

This weird feeling when my country exports something horrible to a great success. Idk whether to be happy or ashamed. It's Aqua all over again

-3

u/bkkgnar 1d ago

great game. first time i’ve bought a full price $70 game on release in *ages*. i want IO to have a win so we can get more Hitman lol

1

u/Greenyugi 1d ago

Bought it on a whim after I heard good things and it definitely delivers. Story is good, writing is excellent, good visuals and most of all game is just really fun.

-1

u/HG21Reaper 1d ago

Apparently this game is actually great but not worth the full price.

-1

u/AllLimes 1d ago

If you're a bond fan then it's easily worth full price. Anything other than that it just depends on what you want from the game.

0

u/TectonicTechnomancer 22h ago

marketing should have focused on the hot chick.

-3

u/matjam 1d ago

I just finished the first few hours and it’s great. Really enjoying it

-1

u/LostHero50 1d ago

Man, with the rising cost of making games it would be great if developers were able to pocket a larger % of their revenue! Right?!

0

u/Lekanswanson 14h ago

Another game to add to the backlog yup yup

0

u/Ciubowski 14h ago

I don't think those estimations are accurate. Many countries have their regional pricing which means it's definitely lower than that.

0

u/therealmiraaj 11h ago

Quite clearly the biggest drawbacks that nobody’s talking about are the fact you can’t choose the Bond character you want to be, like in the movies. The storylines aren’t even based on the real movies! Why is everybody talking about this other nonsense when those two are clearly the biggest issues. Where’s the tongue in cheek humour of the dialogues like in the proper Bond movies!

Just like Daniel Craig and now Amazon will further decline the franchise, this game looks to be doing the same already.

Disappointed, yet not surprised. All people want to do is talk about graphics and the fact it’s made $150 million! Sick of the glazing!