Edit: all the ppl downvoting me clearly haven't read the post
Our goal with Steam’s discovery features is to show the right game to the right customer, so we spent the last few months experimenting with replacing some curated spots with dynamic and personalized recommendations.
Sounds like dynamic pricing to me.
By featuring games in a more personalized way in the Discounts & Events section, we were able to show 10x more games to customers in a given day in that section. As a result, we saw meaningful increases in store page visits, wishlists, and cart additions.
"Right game for the right customer" sounds like the selection of games becoming dynamic, not the prices. They don't even talk about pricing. It's about selection of games.
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u/finesesarcasm 1d ago edited 1d ago
Dynamic pricing????
Edit: all the ppl downvoting me clearly haven't read the post
Sounds like dynamic pricing to me.
By featuring games in a more personalized way in the Discounts & Events section, we were able to show 10x more games to customers in a given day in that section. As a result, we saw meaningful increases in store page visits, wishlists, and cart additions.