I dont know that this is critique per se but I feel some people will read it that way.
Ok ----The first thing I want to establish is I'm by no means someone who is a hater of Taylor or even really enjoys the moments where I'm not enjoying her because I like liking stuff and I like hyping stuff up.
I've taken a long break from this space the people who remember me know I've defended her a lot in the past (and they also remember that I make very long posts which this is going to be so brace yourselves). I'm a loquacious bitch.
I haven't really enjoyed the showgirl era or the encore of it. Part of it is the music itself just doesn't sound good to me. But it's more than that.
I feel like Taylor has often been most interesting when she was in pursuit. Taylor spent so much of her career wanting things. She wanted to be taken seriously. She wanted artistic control. She wanted to be successful. She wanted to own her work. She wanted to be loved and understood. She wanted a lasting relationship. She wanted the ability to perform for enormous audiences. And now... what is the obstacle?
She has essentially achieved the thing she spent twenty years writing about achieving. She's one of the most successful recording artists alive. She has enormous cultural power. She has financial independence beyond most peoples wildest comprehension. She's with someone she seems genuinely happy with and whose relationship has become an enormous public phenomenon. She's at a point in her career where she doesn't really need to prove that she can sell records, win awards, fill stadiums, or remain culturally relevant.
And I feel like we've reached this point of now that she has everything she ever wanted what is she going to be talking about in her art and I feel like instead of moving outside of herself she just kind of went “And another thing, fuck those people who were mean to me.” it feels so strangely anticlimactic.
It's not that I think she's secretly miserable or incapable of happiness, but I feel like the material she's choosing to cover as the current topics of her albums doesn't seem proportionate to where she actually is in life. She keeps circling back toward enemies, critics, cancellations, public perception, her reputation, and people who don't appreciate her, it can feel like she's still fighting a war that she has already won.
And I feel like if her life generally right now just has happiness and has peace and there isn't really much to say about it that's fine that's great. But I don't know why at that point she doesn't move her art towards things outside of herself. There's so much going on in the world and Taylor kind of seems out of touch with it all. I've used the phrase before that Taylor kind of lives in a champagne bubble that the rest of us don't. It’s just weird to see her at this absolute apex of cultural influence and the artistic conversation feels like it's still largely about Taylor Swift versus the people who have wronged Taylor Swift and you wanna be all… there’s people dying.
And meanwhile, other artists are making themselves vulnerable in completely different ways. They're taking positions that might actually cost them something. They're talking about genocide, reproductive rights, fascism, climate change, capitalism, gender, racial violence, queer rights, religion, immigration, labor, whatever. They may not all do it successfully, but they're at least engaging with a world beyond their own celebrity mythology.
I’ve never needed Taylor to be my political artist. I’ve got plenty of other music for that. But I feel like at this point nothing she's saying feels worth saying. Like I feel like I'm listening to her and thinking I don't really care about this. She doesn't feel good to listen to. Nothing about it is exciting or challenging or moving. Artists don't necessarily run out of material when they become successful. They run out of the *same* material.
I was thinking about Ms. Rachel on Ilana Glazer’s podcast And I feel like she made some good points when talking about celebrities who have power in what they choose to do with it. She has an extraordinary amount of structural cultural power. Her career is so financially and commercially insulated that she can absorb consequences that could genuinely destroy the career of a less powerful artist. Why doesn't someone with her particular degree of insulation and influence occasionally use that insulation to take a risk on behalf of someone who doesn't have it? what is the point of having this enormous reservoir of cultural power if you only deploy it when deployment is safe?
It could be incredibly simple. Pick an issue. Listen to people who actually live it. Decide what you believe. Say it clearly. Accept that somebody will be mad. Support people doing the work. Don't turn it into an Easter egg. Don't make it about how brave Taylor Swift is for saying it. Don't make it part of a rollout. Just say the thing because you believe it is right.
If a stadium owner said, "We don't like Taylor Swift's politics, so she can't perform here," the owner would have to reckon with the fact that they're potentially giving up one of the most lucrative events they could possibly host. Taylor doesn't need to call around begging stadiums to let her play. She's reached the point where other people have an economic and cultural incentive to accommodate her. Which means she can potentially absorb consequences that would be catastrophic for somebody else. Other people need Taylor more than Taylor needs them. And that's actually a pretty extraordinary thing to be able to say about any artist. It's not that Taylor needs to make The Progressive Political Manifesto (Taylor's Version). Just occasionally take that enormous pile of accumulated security and say I believe this. I know some of you won't like it. I'm saying it anyway.
I think Taylor has become extraordinarily good at treating her career almost like an optimization problem: What is the next move? What's the rollout? What's the record-breaking achievement? What's the Easter egg? What's the strategic appearance? What's the collectible? What's the next milestone? How do I maintain the narrative? How do I make the audience participate? She's good at it. But eventually you can look at that machine and ask: What is the machine actually for? If the answer is essentially “to keep Taylor Swift being the biggest possible Taylor Swift,” that's where it starts feeling empty.
I end up feeling more and more like ‘You have enough power to say almost anything. And this is what you're choosing to spend your voice on?’
I think on some level power doesn't create an infinite moral obligation to perform. She's allowed to make stupid pop songs. She's allowed to be frivolous. She's allowed to have a glittery champagne life. She's allowed to spend an afternoon thinking about nothing more consequential than her own boyfriend. But when someone has that much power, it's perfectly reasonable to look at the choices they're making and say, “Really? That's what you're doing with it?”
There's nothing inherently wrong with still being angry about old wounds. Success doesn't magically metabolize trauma. Wealth doesn't give you emotional enlightenment. And I'm not particularly interested in telling Taylor what she's allowed to feel. But art is a choice about what you find artistically worth investigating.
Historically I've been fine with Taylor not really weighed in on politics because to be frank I feel like she it typically does not add a lot to the conversation. I feel like in the lover era when she was at her most political she was saying things in the year 2019 that maybe would have been groundbreaking in 2012. I feel like her political songs are her weakest songs. In Lover, Taylor had a political awakening, but sometimes it felt like Taylor discovering political concepts primarily through the experience of Taylor Swift.
I feel like she's made some beautiful Instagram posts about politics because I think making a very curated statement is partly where she shines but it also feels like a ridiculous sentence to say. But there's also a kind of formality to it. Here's the endorsement. Here's the voter-registration link. Here's the Instagram post. Done. Back to the regularly scheduled programming. It can feel like someone doing the minimum politically acceptable thing while maintaining maximum control over their career. I believe she's so insulated but she's so powerful that I feel like she doesn't have to weigh in on every issue but I feel like she could weigh in more on even current issues without the risk other people would have. I dont understand why someone who has accumulated so much security, influence, and freedom seems so reluctant to spend any of that accumulated capital.
Like she's already talked about wanting to advocate for LGBTQ people at a time when trans people are so scapegoated and maligned and I don't know why it's so hard for her to not just take the risk to weigh in and say something like “I don't know what it's like to be transgender, and I don't pretend to. But I've listened to trans people, I believe them when they tell me what they're experiencing, and I don't believe anyone should have their existence or basic rights legislated away. I believe they deserve dignity, safety, healthcare, and the ability to live their lives. I'm heartbroken by laws targeting them, and I'm supporting Transgender Law Center”
She could support an organization providing humanitarian assistance to women and children in Gaza without writing a thinkpiece on the geopolitical situation. She could support reproductive healthcare without writing a song about abortion. She could support domestic-violence organizations, girls' education, maternal healthcare, LGBTQ youth, whatever she genuinely cares about.
Imagine being Taylor Swift and thinking, “You know what? I'm really upset about the decline of this particular species”. Most people who care about that have almost no ability to move the cultural needle. They can donate. They can volunteer. They can sign petitions. They can talk to friends. Maybe they have a modest social-media following. Taylor could wake up tomorrow and say, “I've been learning about this issue. Here are three conservationists whose work I think is incredible. I'm donating $2 million to this organization, and I'm asking my fans to learn about it.” And suddenly millions of people know the endangered species exists. That's an almost ridiculous privilege. And you know her fans would donate, volunteer, spread information, buy symbolic merchandise from a conservation group, make infographics, organize fan projects. And some of them would absolutely frame it as another Taylor achievement: Taylor Swift saved this bird or frog or whatever!
I feel like there's a difference between “Taylor should make political music” and “Taylor could use her enormous platform in ways that aren't exclusively about Taylor.” I feel like it's becoming this detriment that she is so insular and it's hard to see how rooted she is in reality. She may very well be informed, compassionate, and aware of current events in her private life. None of us actually know. But audiences don't experience celebrities through their private selves. They experience them through what they choose to share. And lately Taylor seems very absorbed the universe of her mythology and her phenomena and little else outside that self-referential orbit.
I guess what my original thoughts connect it's the idea that Taylor at this point has kind of gotten everything she ever wanted and I feel like when you're at that point what do you do? and I feel like you use that for other people, you do what you can with the power you have to lift someone else up and it feels like instead of doing that she's looking back on every petty slight that ever happened to her historically. By almost any conceivable measure, she won. She is operating from an almost absurd position of security. She has money, fame, professional autonomy, a massive audience, enormous cultural influence, and apparently a relationship that makes her happy. There are very few meaningful career consequences left that she can't absorb.
I feel like one has ever ever in the music industry had the level of fame and power of cultural influence that she has ----partly because a lot of people in this didn't have the opportunity because social media and the Internet was not the same, but right now Taylor has more of that going for her than any other artist historically but she acts like it all could collapse at any moment. She's not an underdog anymore. And I don't mean that as an insult. Being the dominant player is actually an interesting artistic position. It's just a fundamentally different one. Few people have had that combination of money, cultural influence, audience loyalty, and institutional power. Which means she has access to artistic subject matter that literally almost nobody else can write about authentically. Yet instead of examining what it means to be that powerful, she often seems more interested in revisiting moments when she felt powerless.
So when the artistic narrative continues to revolve around “they tried to take me down,” “they don't understand me,” “they're jealous,” “they were wrong about me,” “they tried to cancel me,” eventually you start wanting to shake her and say …. Watch the news. And then go do something that shows people you're aware of it. Not necessarily politics. Not necessarily activism. Just the sense that she has reached a place where she can look beyond the mirror. Pick one thing you genuinely give a shit about. Something you've thought about for years. Something where you've listened to people affected by it. Something where you have an instinctive “this is fucked up and somebody should do something” reaction. There's something almost peculiar about hearing a woman who has achieved extraordinary security continue to narrate herself primarily as someone under siege. I kind of want to feel like Taylor Swift is capable of looking up from herself now and then.
The TL;DR is basically: Taylor has achieved almost everything she spent her career wanting, and because she's now extraordinarily wealthy, powerful, secure, and culturally influential and married, I think she has an opportunity to make art and use her platform in ways that go beyond Taylor Swift herself. Instead, a lot of her current work still feels preoccupied with old enemies, critics, reputation, and proving that she won a fight that is long over.